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Volvo 1990's: A new era

2014-04-24 13:33

A NEW ERA: The Volvo 760 was built in 1990 and marked the revolution of the brand. Image: Volvo


Volvo has designed a light and inflatable rearward-facing child seat concept. What's more, the company is celebrating 50 years of child safety.

Volvo is celebrating 50 years of producing cars, just like its previous owner, Ford, is celebrating half a century of its iconic pony car, the Mustang.

We take a look at the Volvo cars which made a splash during the 1990's...

The 1990's ushered in the 850 series, 940 and 960 series. The S70 and S80 was launched along with the V70.


In 1991 it was time for a revolution. This was made up of the three figures 8, 5 and 0: the Volvo 850 which was launched in 1991.

Volvo said: "This project was the largest and most expensive in the company's history and was described by Pehr G. Gyllenhammar as the most important to have happened in Swedish industry."

GALLERY: Volvo celebrate 50 years

With its transverse, five-cylinder engine, the Volvo 850 was something completely new, not least in the sense that it was the first Swedish-developed, front-wheel drive Volvo ever.

However, it was another - more traditional - Volvo model that was first to be launched in the 1990s, namely the 940 and its big brother the 960, which were produced in 1991.

As the Millennium started to draw near, it was time for the successors to the 850 series to take their place in Torslanda, in the form of the S70 and V70. The following year, 1998, saw the launch of the large S80 saloon. Designed in Volvo's studio in California, it radiated elegance and authority like few other Volvo models.

It was also named the "World's most beautiful car" in the design-conscious country of Italy.

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Read more on:    volvo  |  sweden

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