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Volvo 1960's: Start of Volvo journey

2014-04-24 13:32

THE FAMOUS ONE: The P1800 made its debut in 1961 and even scored a spot in a British TV series. Image: Volvo


Volvo has designed a light and inflatable rearward-facing child seat concept. What's more, the company is celebrating 50 years of child safety.

The Volvo Amazon was the first model to emerge from the new factory in Torslanda, Gothenburg in 1964.The car had been in production since 1957. It quickly become popular and had another Volvo model, the PV544, as its main competitor.

GALLERY: Volvo celebrates 50 years

Volvo said: "The Amazon was one of the cars to characterise the Swedish road landscape throughout the 1960s, and lived on until 1970."

The second model to be produced from the start in the new Volvo factory was the Volvo P1800 - it launched in 1961.


With the aid of Roger Moore as Simon Templar in the British TV series The Saint. Volvo said: "The P1800 acquired a halo that still shines 50 years later. Today, the P1800 is the most sought-after of Volvo's classic models."

In 1966 was the launch of the Volvo 140. New features such as a dual circuit braking system, disc brakes on all four wheels, a split steering column and a body with energy-absorbing zones front and rear.

Six months later came the 145 combi, which eventually created a predilection for Volvo's estate cars, not just in Sweden but on many markets around the world.

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