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GOING VIRAL: Nissan's cute advertising team targets Porsche owners.
Nissan's GT-R is an aggressive car and it seems the Japanese automaker's marketing people have taken this to heart with an aggressive marketing campaign.
The concept is pretty simple: a team of female reps drives around in a GT-R to target parked Porsches with a removable sticker that shows a rear view of a GT-R and is stuck to the Porsche's windscreen.
The hapless owner returns to his or her car, sits down, and sees a GT-R apparently some distance ahead.
OK, we have to admit it sounds like fun but n theory but we prefer advertising that doesn't handle other people's property... regardless of the tight racing overalls the ladies are wearing.
In the clip you'll see the viral campaign in action and Nissan says it's working. It's had 23% more requests for test drives since the campaign started.
The concept is pretty simple: a team of female reps drives around in a GT-R to target parked Porsches with a removable sticker that shows a rear view of a GT-R and is stuck to the Porsche's windscreen.
The hapless owner returns to his or her car, sits down, and sees a GT-R apparently some distance ahead.
OK, we have to admit it sounds like fun but n theory but we prefer advertising that doesn't handle other people's property... regardless of the tight racing overalls the ladies are wearing.
In the clip you'll see the viral campaign in action and Nissan says it's working. It's had 23% more requests for test drives since the campaign started.
