Top UK 'Power' award for Jaguar

2012-05-31 07:53

LONDON, England - Jaguar has been named the top automaker in the JD Power and Associates/What Car? 2012 UK Vehicle Ownership Satisfaction Study.

The study was based on the evaluations of nearly 18 000 individuals in the UK after an average of two years' ownership. Every aspect of vehicle ownership was rated from performance through design, comfort, quality, reliability, cost of ownership, economy to dealer service satisfaction. The resulting data allowed the study to be the most comprehensive of its kind.


As well as heading the rankings for manufacturers, Jaguar was also successful in the individual categories. The XF gained 15 places in 12 months to claim the ‘Executive Car of the Year’ title.

The 2012 result marks the culmination of a steady rise in owner satisfaction, Jaguar says, having finished third in the 2011 survey.

"This is a great accolade for everyone at Jaguar," said What Car? editor-in-chief Chas Hallett. "This study shows that customers are really satisfied with their Jaguars, a hugely important feat for any automaker."


Jeremy Hicks, MD of Jaguar Land Rover UK, commented: "To be awarded the top spot is a huge honour not only for the staff of the 90 Jaguar dealers in the UK but for the 2000 employees at the Castle Bromwich factory and the talented designers and engineers whose determination, attention to detail and commitment to quality have delivered this result.’

Jaguar continues to perform strongly in the UK with a 56% rise in sales reported in April 2012.

David Lewis, Jaguar Cars UK's sales director, said: "We've worked incredibly hard to deliver the high standards of care and professionalism within our dealers that our customers rightly expect. I’m proud that the 90-strong network has been recognised with such a prestigious award."