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Mini hits another milestone

2009-07-07 12:57
Mere weeks after celebrating its 50th birthday, Mini this week hit another milestone at its Oxford production line.

Unit number 1.5 million (since the start of production in 2001) is a Chili red Clubman destined for a UK customer.

"This is a great day for the plant and a wonderful milestone to reach in the 50th birthday year of Mini," said Ian Robertson, BMW AG board member responsible for sales and marketing. "The very first classic Mini rolled off the production line here at this plant on 8 May 1959.

"This is a tough time for the car industry and no business is immune from its challenges," Robertson continued, "but Mini is an extremely resilient brand with huge customer appeal… We will launch a wealth of new models in the coming years and the future is looking extremely bright."

The Mini Plant Oxford currently produces the coupe, Clubman and convertible versions of the Mini and the sportier Mini John Cooper Works models.

When combined with the figures of its predecessor, total global sales for the Mini brand equals 6.8 million.


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