Kia voted top automaker

2012-06-25 10:44

Which? magazine has named Kia as its Best car Manufacturer for 2012 in its annual award ceremony.

The magazine praised the Korean automaker's “superb new range of cars” as well as the brand’s value for money and “industry-leading” seven year warranty (Europe).

Kia beat Korean rival Hyundai as well as BMW and Toyota to take the prize.


Which? chief executive, Peter Vicary-Smith said: “This is the first time Kia has made the short-list and to walk off with the title is a significant achievement.”

He went on to praise Kia for being one of the top ranked brands in the 2012 Which? Car survey for both customer satisfaction and reliability.

Which? said in its commendation: “Kia’s new Rio, Sorento and Picanto have all impressed in our Test Lab, while the new cee’d and Optima get the thumbs-up from our initial road tests. Compared to where it was just five years ago, we feel that Kia is the most improved car brand around.”

Kia Motors UK managing director Michael Cole said: “We are absolutely delighted to win this award – especially at the first attempt. It marks the culmination of several years of hard work by our designers, engineers and by our dealers who are as committed as we are to give our customers an outstanding buying and ownership experience.

"We see this as a great honour as Which? has a long history of championing the consumer and being remarkably thorough in its testing process,” he said.

Share your thoughts on Kia's achievment in our readers' comments section below!

  • tinus.merwe - 2012-06-25 11:27

    Brilliant product! Well done Kia!

  • tugwana.gwalagwala - 2012-06-25 12:09

    Kia Sportage, Picanto - being overpriced at dealerships make it a piece of junk. Some dearships i.e. Fouche Motors, price it opportunistically at R300 000. The Kia Sportage is also under powered at 197nm torque.

      Mark - 2012-06-25 14:21

      Tugwana - I agree, the Sportage is very over priced for what it is. Very plasticky inside and build quality not up to German standard by any means. A friend of mine has one and it's already started to rattle without even leaving the tar yet... Something like a VW Tiguan would be a much better choice for the same amount of money, quality materials and a quality build.. Fouche Motors are also a rip-off and I wouldn't touch them.....

  • jacques.mouton - 2012-06-25 22:02

    Well done KIA! Now when are we seeing the Cerato, Rio or Sportage in a Diesel in SA?!! Come on guys...

  • rlong1952 - 2012-06-26 08:46

    'Kia beat Korean rival Hyundai' Ha ha, Kia and Hyundai are the same company, shows you what they know. Guess I will take their conclusion with a pinch of salt.

  • Vickers - 2012-06-27 05:59

    Any manufacturer ignoring the Korean onslaught do so at his own peril.

  • Florence Dzimwasha - 2012-06-28 13:04

    Yeah, the top. What about costs? A 2013 US Sorento is US$20K and SA 2012 is R357K. How does that work?

  • Florence Dzimwasha - 2012-06-28 13:07


  • Mfenyana Lazola - 2012-06-30 16:00

    Well. Last year I bought a KIA Cerato KUOP. Within 23 days the car was unsafe to drive. The engine failed and more defects followed. KIA Head Office SA did not provide any support. All they said was that if the Dealer did not refund me, I could go to MIO. All of this writing. I am still paying for a car that has been with the dealership since last year August!!!

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