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Kia reveals electric Ray

2011-12-23 07:32

ELECTRIC RAY: Kia's zero-emission, zero-noise electric Ray will be sold exclusively in Korea.

Seoul, Korea – Kia Motors introduced Korea’s first electric vehicle, with the launch of its new Kia Ray EV for supply exclusively to the domestic Korean market.

The new model, which shares design elements from the Ray CUV, is a zero-emissions city car and is powered by a 50kW/167Nm electric motor and a high-capacity 16.4kWh lithium ion polymer battery pack. The Korean automaker says the new model has a range of 139km.

The Ray EV can move from 0-100km/h in 15.9 seconds with a top speed is 130km/h. Recharge times are rated at six hours using a 220V household supply and just 25 minutes in fast-charge mode.  

The Ray EV’s automatic transmission offers the driver a choice of two modes - Drive and Eco.  Eco mode optimises the delivery of the motor’s torque to achieve minimum battery consumption and maximum driving range. A brake mode can also be selected when driving downhill to maximise braking power.

Inside, the Ray EV features a unique instrument cluster, displaying electric motor operation, battery status and distance to recharge. It is equipped with a EV-specific navigation system that features a seven-inch screen and provides crucial information for EV drivers such as the nearest locations of the slow/fast recharging stations.

Kia Ray EV

ZERO NOISE: Kia's Ray EV generates no engine noise, which can be a potential risk to pedestrians. To prevent accidents, Kia has fitted the new model with a VESS (Virtual Engine Sound System). When driven at speeds below 20km/h this system delivers a mixture of recorded petrol engine noises, which are also emitted whenever the vehicle is backing up.


The display shows a circular shaped area in which the model can travel with its current level of battery power, so that drivers can see which destinations are reachable without a recharge.

Currently there are 500 slow/fast recharge stations in Korea, and the government plans to increase that figure to 3100 stations by the end of 2012.

Ray EV is equipped with a regenerative braking system featuring an Active Hydraulic Booster that uses the electric motor to create hydraulic pressure for the brake system. 

During 2012, Kia is planning to manufacture 2500 units of the Ray EV, which will be provided to government departments and public offices as part of Kia’s long-term research and development programme.

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