Half-price fuel for Fiat buyers

2012-06-04 07:42

MILAN, Italy - Italian carmaker Fiat has an Italian marketing offer that will enable Italians who buy a enw Fiat to pay only a euro a litre at participating petrol stations.

Italy currently has the highest petrol prices in Europe, costing an average of 1.83 euros/litre (about R20/litre).

Italian car sales are in the fifth year of a decline, falling from 2.49-million vehicles sold in 2007 to an expected 1.46-million in 2012.


Italy is Fiat's biggest market - 31.4% market share in April 2012. Car sales have fallen by 21% in the first three months of 2012 from the same period a year earlier.

The offer will be based on a calculation of the owner's potential driving distance, with effects that can last for up to three years, the report said. 


  • Mandy Casey - 2012-06-04 20:04

    Would not be legal in ZA, as it would be seen as discounting the petrol price. But even if it was I still would not buy another Fiat ever again.

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