Ford's tiny EcoBoost sales star

2012-05-30 11:34

Ford has said its new one-litre EcoBoost engine will be introduced in South Africa in the cute little EcoSport crossover but the potent three-cylinder is already making waves in Europe in the bigger Focus cars.

The automaker reports the 92kW turbocharged engine accounted for 17% of sales in April, 2012 (its first full month of sales).

Roelant de Waard, head of marketing, sales and service with Ford Europe, said: "The engine is an example of an innovation arriving at just the right time, when customers are looking for a very fuel-efficient but still fun-to-drive petrol engine."


Philip Maskell, Ford UK's dealer council chairman, added: "We're delighted that more than 60% of people who want a Focus with a manual transmission elect to buy one with the one-litre engine - after a test-drive.”

Wheels24 will be in Europe to drive the Focus 1.0 EcoBoost in June, 2012.

The new 92kW turbocharged, direct-injection, EcoBoost engine is Ford's smallest, yet most power-dense, petrol engine yet, the automaker said. It is said to deliver performance on par with a conventional 1.6-litre engine but uses less fuel and emits less CO2.

It weighs only 97kg and is small enough to sit on a sheet of A4 paper, Ford said.

The engine is expected to be available in South Africa, although a launch date could not be confirmed. For now, the smallest Ford engine available in SA is a 1.4 capable of 62kW.

  • Ford.Kop1 - 2012-05-30 13:02

    Great stuff from the blue oval. Start engraving those trophy's. Best performance in class, best fuel economy in class, best car manufacturer of the century.

  • johann.esterhuizen - 2012-05-30 13:41

    will it last in South Africa...long distances to travel and heat,dust ?

      Stormkaap - 2012-05-30 17:33

      You beat me to the comment.. my sentiments as well

      chrono.man.7 - 2012-05-30 20:08

      Johan, it will last for a little while until every plastic bit starts peeling or falling off. Then the rest will follow. Nonetheless there is huge potential in what Ford is doing in this instance.

  • Lonwabo - 2012-05-30 16:58

    I won't be tired in saying Ford are the pioneers,trendsetters when it come to auto innovations-other competitors surely will follow of which that is not bad.Ford will innovate even beyond

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