Dealer test hell for BMW 1M

2011-08-18 09:29

Automakers and car dealers should learn to respect "citizen journalism" - as a group of annoyed BMW enthusiasts show in this video.

Two service technicians took a hot BMW 1M, with pre-delivery wrappings and tags still in place, for a test run through a suburb and filmed the drive. Silly chaps...

The ride was complete with stop-sign wheel-spinning and choppy gear changes. At the start of the clip the cameraman seems to struggle with his seat belt, even going as for as to say: "I'm still struggling with this piece of sh*t."

The footage angered BMW enthusiasts on the forum 1addicts.com so they used their combined detective skills to track down the dealership to Pacific BMW in Glendale, California. The video, now removed from Youtube, was brought to the attention of the dealership's service manager.


The manager wrote back: "Thank you very much for sending me this link. I am addressing the issue. Pacific BMW does not condone this type of behaviour and it will not be tolerated. Again, thank you for bringing this to my attention."

First off, the camerawork is shoddy, 'Yes, let's show more of the dash', secondly the pair may have been on a pre-delivery inspection ride. Imagine how you would feel picking up your brand-new M-powered ride after it was abused by the technicians.

We're pretty sure those two service technicians will receive a tongue-lashing from their superiors - if they manage to keep their jobs. BMW should also be credited for its response to the forum.

Well done to the guys at 1addicts.com for bringing this to the attention of BMW.

Click here to watch the video! (Warning: strong language used).

  • Arno - 2011-08-18 10:11

    really not that bad, from the article I was expecting burnouts and doughnuts, honestly I think the "locals" who drop off your new car at the dealer do alot more damage. I've seen it on a number of occasions

      Pints - 2011-08-18 21:12

      That car was ragged from cold, and wheel spun on new tyres. Would you be happy if your brand new car was delivered to you like that?

  • TP - 2011-08-18 10:14

    This happens at every dealership. I have a mate that worked at a BMW dealership, he'd take the cars on their "pre delivery inspection", pick me up from work, just around the corner, and we'd check how fast this M5 is on a certain stretch of road....you name it, we've spun it, raced it drifted it.

      Pints - 2011-08-18 21:13

      Your mate is a complete tool.

  • zulufox - 2011-08-18 10:32

    the headline is a bit of an exaggeration ...

  • samaritan - 2011-08-18 11:21

    he changes too quick threw the gears and he seems very nervous based on how quickly he rushes to get both hands on the wheel.starngley enough in my experience the guys in the workshop always tend to rate themselves as driver and write cars off,maar nou ja

  • Unskinny Bob - 2011-08-18 11:44

    Dealer test hell? Points for sensationalism and over dramatization in the title. Little else.

      TP - 2011-08-18 15:53

      Ja, I drive my personal car harder than that.

  • Kempachi - 2011-08-18 12:02

    Americans are such pansies!

  • pvuuren - 2011-08-18 13:02

    if it was supposed to be my beemer? i'd have their heads... yes 70% of BMW drivers are hooligans, but 30% of them would like their car intact not deflowered by some random techie...lol

  • Kempachi - 2011-08-18 13:06

    99% of statistics are made up on the fly, the other 1% is true.

  • Neil - 2011-08-18 13:23

    @News24: It's M1 not 1M. And your headline is over exaggerated. Seriously.

      Shaheem - 2011-08-18 13:34

      It is actually the 1 Series M Coupe. BMW decided to not use the M1 name so as to not confuse it with the M1 sports car produced in the late '70s.

      Unskinny Bob - 2011-08-18 14:36

      Try again Neil.

      Viparo - 2011-08-18 15:47


  • Staffinity - 2011-08-18 13:40

    it happens, my mum s brand new car was written of at the first service at 1500kms many years ago. went in and said wheres the car, is it ready and then was told sheepishly that her car had been written off. and we have your new car waiting here on the floor for you. My mum said only because she had bought a fleet of cars from them did they help, and probably would not have bothered otherwise, pointing to a sign, that the dealers does not accept responsibility under any circumtances. nice to hide behind that sign isn't it MR Dealer?

      MikeL01 - 2011-08-18 17:59

      Also know someone whose 330 was crashed while having it's service. The dealership only paid to have repairs done. No compensation for depreciation of the vehicle from being in an accident or the increase in his insurance premiums.

      Pints - 2011-08-18 21:16

      Just because they put up a sign, it doesn't preclude them from legal liability in instances such as these.

  • Staffinity - 2011-08-18 13:48

    just watched the video.looks like normal driving and BMW sports cars love to be driven like that. and the driver even double declutched. very classy driving for a classy car. i wish he had driven it harder

  • wwwRaceSound - 2011-08-18 14:16

    At 1min33sec the driver speaks the truth saying, "an exhaust would really sound nice on this car" .. regards RS

  • Snob - 2011-08-18 14:55

    never ever buying a BMW again!!!!!

      Tembo - 2011-08-19 14:33

      Can you afford one in the first place ?

  • Kwashic - 2011-08-18 17:09

    the main problem is he seems to be doing it on a street full of parked cars where a pedestrian or little person could emerge suddenly and be killed. There is also a lot of oncoming traffic.He is a fool! He even backs of the throttle at some stage so he is really brave enough of experienced enough for this machine. He should let me at it on a wide highway or race track. So we can feel the G-forces around corners and the back-outs and tail wags! oooohhh weeee!

  • MikeL01 - 2011-08-18 18:00

    Nothing compared to how our guys thrash our cars when they go in for a service. Took my Audi in to have a light bulb replaced early on a winter morning, got the car back from a young mechanic. The engine was hot and ticking and i could smell burnt rubber and clutch.

  • Impreza_WRX - 2011-08-22 17:09

    Um! not sure I would have resisted the temptation to "test" that monster babe myself!

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