An answer to school-bus carnage?

2011-11-18 09:15

South Africa has seen its fair share of road deaths in the past two years, especially those involving schoolchildren. Kia thinks it has found a way to reduce road carnage with a new scheme it plans to launch in the UK.

The Walking Bus scheme is simple - have children walk to school as oppose to public transport or getting a lift in the family car.

According to the UK Department for Transport, children are more likely to die in a road collision than from any other accidental cause. Kia has over 15 000 children now walking to school as part of its scheme.

Stephen Kitson, Communications Director at Kia said, “We are delighted to be able to offer a scheme that not only encourages a healthier lifestyle, but also prioritises road safety for children from such a young age.”


The UK's road safety week (21 to 27 November 2011), was set-up in 1997 by Brake, a charity whose aim is to combat high accident rates.

A Brake spokesperson said: “We are delighted that Kia Motors is supporting Road Safety Week with its Walking Bus scheme.

“Having the support of organisations such as Kia Motors and their supporting dealerships, is crucial in securing the success of the week, and cascading key road safety messages across the UK.”

It's interesting that KIA, an automaker, would push for a scheme that would essentially make itself and other automaker's redundant. Though we tend to agree with getting otherwise unfit kids walking to school, the South Korean automaker will need to take into account other dangers on the road.

  • cobus123456 - 2011-11-18 12:04

    What a useless report.

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