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WATCH | Ford bets on electric trucks to head off Tesla

2019-09-14 17:11
electric truck

Image: Reuters

Three years ago, Tesla CEO Elon Musk declared he wanted to attack the heart of the Detroit automakers’ franchises with a Tesla electric pickup.

But Ford and GM are revving up for a fierce fight to protect their most profitable products.

Tesla revealed its new Model Y a few of months back, but that was not the only product teased. News of a new electric pickup from the company has been churning the rumour mill for quite some time too.

Tesla CEO Elon Musk said of the truck: "We don’t want it to be really expensive. I think it's got to start at less than $50 000 – it’s got to be like $49 000 (the equivalent of about R755 000) starting price max. Ideally less. It just can’t be unaffordable," Musk stated. "It’s got to be something that’s affordable." 

"There will be versions of the truck that will be more expensive, but you’ve got to be able to get a really great truck for $49 000 or less."

"It's got to have incredible functionality, and look amazing. It won't look like a normal pickup, it will look pretty sci-fi. It won't be for everyone. Like if somebody just wants to have a truck that looks like trucks have looked like for the last 20 to 40 years, it’s probably isn’t for them."

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