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WATCH | Aston Martin is banking on its first SUV, the DBX, to drive turnaround

2019-11-19 13:04
Aston Martin DBX Prototype

Image: Newspress

As sales slide and profits are wiped out, Aston Martin is banking on its first SUV to drive a turnaround.

The company's first ever SUV, the DBX, will be built in Wales and goes on sale in 2020.

Aston's chief executive Andy Palmer told Reuters earlier in November: "We’re essentially holding the cost of a complete factory right now without the benefit of the revenues coming in... so from that point of view of course it’s a really important model."

The DBX will compete against other luxury SUVs like the Bentley Bentayga and Rolls-Royce Cullinan. 



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