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At the Goodwood Festival of Speed, luxury British sportscar and supercar maker McLaren Automotive has announced its ambitious, wide-ranging business plan that will take the company to its fifteenth anniversary.
Track25 is an evolution of the Track22 plan that was first launched at the Geneva Motor Show in 2016 and the updated plan now includes significant new milestones.
A global player
Track25 sets out a clear roadmap for future vehicles, production and technology that will allow the brand to continue to position itself as a major global player in the sportscar and supercar market.
READ: McLaren 600LT to make world debut at Goodwood FOS
McLaren is committed to ensuring that its sportscar and supercar range will be hybrid within seven years.
True to the spirit of pushing the boundaries of technology to benefit drivers, McLaren will also evaluate new augmented driving features and help develop a lighter, superfast-charging, high-power battery system for performance applications that is expected to have over 30 minutes of electric range around a race track.
The company will also continue its drive to win the new supercar 'weight race' by ensuring, as it does today, that each of its products is the lightest in their segment.
Increase in vehicle content
This complements a £50m investment in developing and manufacturing the future of lightweighting technology with the soon to-open McLaren Composites Technology Centre (MCTC). Once fully operational, the MCTC will mean around 57% of vehicle content by value will be UK sourced.
Having launched the world’s first ever petrol-electric hybrid-hypercar five years ago with the iconic McLaren P1TM, fittingly McLaren plan to unleash its successor as part of the Track25 plan.
While staying faithful to the core idea of creating and hand-assembling the world’s best drivers’ cars, McLaren will remain focussed on crafting mid-engined sportscars and sportscars.
Image: Newspress
Investment in 18 new models or derivatives will help lift production by almost 75% over current levels to around 6000 cars a year by the middle of the next decade. As now, all will be hand-assembled at the McLaren Production Centre in Woking, England.
Alongside a focus on the on-track and on-road experience, McLaren will introduce technologies designed to improve the owning experience.
Image: Newspress
Cars will feature enhanced cyber protection, improved vehicle tracking and over-the-air (OTA) software updates, allowing McLaren customers to benefit from new features without the need for inconvenient downtime at retailers.
Currently retailed in 31 markets around the world through an 86-stong retailer network, McLaren Automotive is looking at both expanding in existing markets as well as evaluating several major new markets including Russia, India and Central/Eastern Europe.
Image: Newspress
Rising demand means the aim will be to reach 100 retailers within the life of the Track25 plan.
The largest part of the McLaren Group, McLaren Automotive has a global workforce of around 2 300 people with headcount expected to remain broadly stable until 2025 across offices in the UK, US, Bahrain, China, Singapore, Japan and Spain.
