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Kia to unveil new in-car tech for the future ‘emotive driving’ era

2018-12-20 08:01
Kia Space of Emotive Driving

Image: The News Market

Kia Motors will preview a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronics Show (CES) next month. 

Kia’s interactive 'Space of Emotive Driving' exhibit looks to a future when autonomous driving is the norm and priority is given to improving the human mobility experience.

The 'emotive driving' era

Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (R.E.A.D.) System – a world’s first technology developed based on a joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab's Affective Computing group. R.E.A.D. System can optimize and personalize a vehicle cabin space by analyzing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology.

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The technology monitors a driver’s emotional state and tailors the interior environment according to its assessment – potentially altering conditions relating to the human senses within the cabin, creating a more joyful mobility experience.

Kia at CES 2019 R.E.A.D. Motion

                                                                             Image: The News Market

"We have developed R.E.A.D. System to create an interactive future mobility in-cabin space by converging cutting-edge vehicle control technology and AI-based emotional intelligence," said Mr Albert Biermann, President and Head of Research & Development Division of Kia Motors.

"Consequently, R.E.A.D. System will enable continuous communication between drivers and vehicles through the unspoken language of 'emotional feeling', thereby providing an optimized human senses-oriented space for drivers in real-time," Biermann added.

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