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NEW ROLES: (From left) Nicole Binnie, GM for marketing and sales, MD Francis Harnie and Toni Herbst, public relations GM will head up Peugeot Citroen South Africa. Image: PCSA

JOHANNESBURG, Gauteng - Peugeot Citroen South Africa has announced a corporate restructure that will streamline its organisation and reshape the company to improve efficiency, innovation and customer experience and provide a more efficient and robust platform on which to work.

In a confident move for both brands, this will be the start of a new PCSA, with many opportunities, says the group.

Five new positions have been created known as regional business managers (RBM). The entire dealer network (consisting of both brands) will be split into five regions. The RBM allocated to that dealer will look after all aspects of the business, therefore creating a direct link between the dealer and PCSA.


As a consequence of these changes, the Public Relations positions for both Peugeot and Citroen will now be combined. Toni Herbst will take up the position of general manager: public relations for Peugeot Citroen South Africa.

The marketing and sales functions will also be combined for both brands and will be headed up by Nicole Binnie as general manager.

Managing director Peugeot Citroen South Africa, Francis Harnie, believes that with this new streamlined organisation, and the new exciting products arriving in 2015 (Peugeot 308 and the Citroen C4 Cactus in the second quarter), the future of PCSA and its dealer network can only get stronger.

Harnie said: “These changes, which will be implemented and operational by the beginning of December, will allow the company to continue its growth path in South Africa and strengthen efforts to broaden BOTH brand’s impact in the motoring arena."

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