Wheels24

Chrysler CEO: 'Jims a poor investment'

2013-10-24 19:48

In response to a Wheels24 reader's comment regarding the new Fiat 500L, Trent Barcroft, CEO of Fiat SA, claimed the Johannesburg motor show was "a poor investment". The automaker did not attend the 2013 event. Attack on Jims or voicing what many automakers are thinking?

In October 2013, Wheels24 reported on Fiat launching its funky 500L in South Africa. When Fiat updated its classic Cinquecento in the form of its funky, retro 500 a relieved Fiat found itself with a best-seller. Despite its steep price and minimal functionality, its great looks and trendy interior made it a hit with twentysomethings.

2013 Fiat 500 image gallery

FIAT 500L IN SA

Fiat realised that the trendy hipsters who purchased a 500 years ago had since grown up and became in need of a vehicle to transport children. With this in mind, the automaker transformed its cheeky 500 into a chunky, albeit chic, MPV - the Fiat 500L.

The new model is available locally with two engine (1.4 petrol and 1.6 diesel) and trim (Easy and Lounge) options.

'THEY'RE NOT EVEN AT THE SHOW'

Earlier in October 2013, Wheels24 reader Edward Strydom commented on our "Fiat SA launches big daddy 500L" article: "Fiat SA is making the very same mistake they did with the launch of the 500 back in the day. It's way over priced.

"Think about this, you can buy a Focus diesel poweshift or the likes for the same price as this diesel 500L. Don't they learn or do any research? Also, if this car was so important for Fiat SA, why did they not bother with a launch at Jims? They are not even at the show in 2013.

"Perhaps Fiat SA need to fix the local management once and for all. Having owned a Fiat before, they are awesome little cars and deserve more success. Alas."

MONEY BETTER SPENT ELSEWHERE

In reply, Barcroft read our story and commented: "Edward, Trent Barcroft, CEO of Fiat SA here. Interesting comments but you really fail to understand the auto business. Jims is a poor investment, it does not sell cars but rather absorbs millions of Rands in marketing budget that is better spent on media and in promoting visiting a showroom, where one may test drive our products.

"As for pricing, please have a look at the value proposition, high spec level and full maintenance/warranty included with the vehicle. I invite you to stop by your local Fiat dealer and have a first hand look at the 500L. Take a test drive. It is a great car with tons of value and appeal!"

Wheels24 asked the Jozi motor show PR people for their reaction to Barcroft's plain speaking but they had not responded by our hometime. We'll get back to you on that, but meanwhile some readers responded to Barcroft's comment:

Igota Bigbala said: "Trent, Edward's point is that Fiat does not have a reputation for perceived reliability and good resale value. These pereceptions are based on the historical performance of Fiat SA and that quite a few of Fiats products and service was crap.

"They may be reliable now but you need to price it correctly to have people seriously consider buying them. Fiats may come fully loaded but whats the use of all these standard features if the engine etc. is antiquated. You guys are making the same mistake as GMSA with opel."

"Why would anyone pay more than 200 grand for a Fiat. Rather buy an Audi A1."

Henning Pantke said: "Hi Trent, I agree with your comments. Seems that a lot of people only judge things at face value. Firstly, why compare a Focus to a 500L? Then, my other commentators, pricing is very important. Trust me, everyone wants to sell their cars dirt cheap but reality is that in business we need to make money to be sustainable.

"With sustainability, I mean generate enough cash to invest back into research and development, employ the best in the industry etc etc. Also, the full maintenance plans and warranties cost money. Yes, they might be free for you the driver, but for the manufacturer, they still cost money. That is factored into the price."

Slowboat said: "Igota, people pay millions for Fiats without batting an eye, they're called Ferraris and Maseratis..."

Do you agree with Barcroft's sentiments? Do any automakers wish to respond? Email us and we'll publish your thoughts on Wheels24.

Comments
  • Chris Barton - 2013-10-25 01:22

    I migrated to Oz 8 years ago and purchased a 2006 Punto 1.3 Multijet turbo diesel for the wife. A great little car, full house specs, exceptional reliability and outstanding fuel efficiency. Sold the Punto in 2011 and bought a second hand 2008 Fiat Ritmo (branded as the ‘Bravo’ in the rest of the world) 1.9 Multijet Sport turbo diesel. This is arguably the best car we’ve owned and probably the most underestimated car in the world. Unfortunately Fiat is suffering from a dreadful reputation it earned for itself worldwide during the 80’s and 90’s. However, since that time I think Fiat has managed to turn themselves around beautifully as is evidenced by some great sales figures in Europe. It also bought out the struggling Chrysler brand which is a step in the right direction. The problem with Fiat SA? FiatSPA’s worldwide strategy to separate markets for developed and developing countries has cost it dearly. If Fiat wants to take itself seriously on the African continent it should get rid of its conservative and, often times, heavily down-tuned petrol engines and fit them with their trendy twinair and common rail TD powertrains. Like they say… it’s horses for courses. The saffas expect more than just the bottom-end Fiat variants the mother company ships off to developing countries. One thing is sure – Fiat is a great car.

      Splunken Gobblesmack - 2013-10-25 10:56

      100% agree on this. We've got a little Fiat 500 1.4 Lounge and it's been a great vehicle. All the mod cons, one of the safest small cars on the market, 30,000km service intervals and a peach of a motor.

      Thembinkosi Pantsi - 2013-10-25 13:14

      Good one Chris.

      Bruce Gatland - 2013-10-27 08:15

      You bought a car for "the" wife? You make her sound about as importatnt as "the" car. She must be charmed with you.

  • Connie Kruger - 2013-10-25 05:23

    I've commented before on the 4c Alfa article. Now If I am the CEO of a company I would take real interest in a customer complaint that would not go away. Trent here does not even bother to reply to e mails or take calls, let alone assist in resolving the matter. maybe he is not interested in showing his cars at an open forum in order to avoid having to be exposed and ostracised at a public show. What is the real reason Trent, (Volstruis taktiek). I will say it again this company will never see 2cents of my money not even a secondhand purchase. I hold him responsible (as the CEO) for the actions of his yesman gatekeeper Colin Naidoo.

      Johan Louw - 2013-10-25 08:09

      Agree Trent is like a God, Management fails him and as said you cant speak to him and dont even go the route of replying to e-mails just non existent. Beautiful products but thats where it stops. Fiat managemnt has no customer sense and importance

      Andrew Savvas - 2013-10-25 09:42

      To Henning Pantke: Buying a car which costs anything from R150k to R350k is somewhat different to a R800 windows purchase. For some people it is a huge investment and some families rely on their cars. Hence it is important for CEO's to show some personal interest in their clients.

  • Brutus Mcgreggor - 2013-10-25 07:38

    Dear Trent, newsflash son, fiats and alfas are overpriced rubbish, especially that ugly little sh$tbox you call the 500. Buying either one of those is the same as throwing your money away, you will never get any value back. Then son, your dealerships are a mess, I actually wasted my time going in one and even the Chinese are light years ahead in that department. Thus my point is, me thinks you are just sour because saffas don't bother with your crap.

      Johan Louw - 2013-10-25 08:11

      Have you ever driven over priced rubbisg bet you, you havent this is why you make such sh$t comment

      Norbert Skosana - 2013-10-25 08:18

      I'm agreeing with Johan. Brutus probably has a 1997 Toyota Corolla because his Pa said it was a good car.

      sikhumbuzok - 2013-10-25 08:26

      Id never venture as far as to say they are rubbish. That is harsh, period. Recount your experience as to why they are rubbish. Or maybe you are going on hearsay. Ive never seen a Mito or Guillieta stranded on the road so far. Also many people experience bad products but take it as part of the motoring experience because it is a premium brand. I used to own a car wash and you would be surprised at how those so called premium cars fall apart once over 150 000km, faded buttons etc. Case in point here is the VW/Audi cars. Whereas the very cars ppl tend to criticise age very well.

      Brutus Mcgreggor - 2013-10-25 09:11

      Norbert, sorry dude, not a fan of Japanese rubbish either. But if you really want to know: Amarok btdi 8 speed auto S3 DSG Polo 1.6 TDI for the kid 2tsi Q5 (162kw) for the wife Enjoy your poky etios dude, but you can pick up a low mileage Alfa or fiat for next to nothing

      Norbert Skosana - 2013-10-25 09:24

      Don't worry, Brutus, we all believe you.

      Brutus Mcgreggor - 2013-10-25 15:58

      I really don't care if you do or not

  • Norbert Skosana - 2013-10-25 08:12

    Here is what Fiat, Volvo, Chrysler and Jeep missed when they decided not to turn up for JIMS: If you're not there, you're invisible. 250,000 people walking past your cars sounds like great brand marketing to me. But what do the brands who didn't come have in common? They are struggling to sell cars and probably just don't have the budget in the first place.

      Slowboat - 2013-10-25 09:27

      Norbert, 250,000 people looking at your cars is fine, but its converting all those "tyre kickers" into actual sales that is what Mr Barcroft is getting at by saying its a bad investment. People dont go to a car show to buy a car, they go to see all the flash and most likely the the high-end stuff that they probably wouldn't normally get close to at a dealer. You cannot test drive a car at JIMS (Well maybe some of the brands have off-road tests and the "drift taxis"...). Chrysler and Fiat combined are one of the top importers of cars in SA in terms of sales volumes, its only one or two of the other importers and the OEMs that outsell these brands as they also export cars far and wide and are able to take advantage of the credits available to them thereby subsidizing their local pricing, the Chrysler and Fiat brands do not have this luxury. Furthermore, many of the large manufacturers that were at JIMS get their stands flown in by their mother companies thereby saving a lot of local marketing money. But if you think that spending in excess of ten million Rands on a motor show is going to get you exponential sales as a result, then you have to sell a lot of cars...

      Norbert Skosana - 2013-10-25 11:00

      Slowboat you sound like you work in the business, and perhaps even for Chrysler/Jeep/Fiat. But what is also clear is that you don't necessarily understand marketing and you've bought the PR spin about why certain manufacturers didn't pony up the cash to be at JIMS. Direct marketing aims to sell cars and recover expenditure through incremental sales. Brand marketing is harder to track; it is about securing share of mind and increasing brand equity. If every manufacturer had to attempt to rationalise their JIMS spend on how many orders they took during the event, everyone would pull out. But as an exercise to expose your brand to people in a forum where enthusiasts will gather, JIMS is probably money well spent even if you don't drop R10m. Let's face it: these brands have limited marketing money because they don't have the volume to support any big marketing spend, so we'll see them doing the direct marketing only - instead of both. They aren't increasing their direct marketing spend because they saved on JIMS - they just don't have the extra for JIMS. Big difference.

      Slowboat - 2013-10-25 11:13

      Chrysler / Fiat took the decision a long time ago that this wasnt worth it for exactly the reason you have explained; limited marketing spend and the desire to use what they have more wisely elsewhere... And yes, I work in the business and I bought the PR spin cos I wrote it... ;-)

      Norbert Skosana - 2013-10-25 11:25

      Thanks for clarifying, Slowboat, that in fact it is about not having the funds to do both. PS - Have owned a Fiat product in the past (well, my wife did) and it was great - would have tinkered with the idea of an Abarth if there had been one for me to see...

      Thembinkosi Pantsi - 2013-10-25 15:33

      Hi Norbert, Chrysler is not struggling to sell cars. Herewith are the NAAMSA results for August; Chrysler SA 713 units sold, Fiat Group 601 units sold,Landrover/Jaguar 591. Chrysler is currently running +/- 4 Marketing campaigns whereby they run finance scheme for customers across the country. Also they run a SHOWTIME campaign inviting customers to go to dealership to test drive their products and stand a chance to WIN a trip for 2 to LAS VEGAS. Now all of this cost money that they are prepared to spend on getting customers to dealerships.

      Charles Allen Kemp - 2013-10-27 07:29

      You are all missing Norbert's point, and I know this as you keep bringing up direct marketing gimmicks used by the company to draw customers to the showrooms. Direct marketing does not equal brand marketing as Norbert already pointed out. You go to the motorshow because you want to see with what brand you identify with, who impresses you the most and essentially who you end up rooting for. So next time you think of buying a car, guess which showroom you will be automatically going to? Case and point: As a customer, seeing what capabilities the Ford Kuga had vs. The BMW range, I was heavily impressed with the Kuga. Ford also had a terrific presence. Guess who will be on my next car shopping list? I am now officially a Ford fan. Important distinction there. FAN. Did you read all the goodies on the leaning Ford Ranger? I did. I was impressed. The new Mazda range has some pretty good looks, and although they weren't on my shopping list before, thanks to JIMS I will reconsider them. Infinity, well, my mom fell in love with the brand. 'Nough said. I can go on and on. JIMS gave car makers a chance to change the perceptions of customers about their brand. Hell, just waddle into the 'doef doef' room at Honda to see what I mean. Driving home I started noticing brands that were not at the JIMS, and I can tell you there was a bit of an unintended perception change. No, I didn't think that they were responsible frugal advertisers. I thought: "Shame, not even going to try?"

      Batsosi Busang Motsepeng - 2013-10-27 14:31

      On point Norbert, I wonder if the guys at Fiat know more about marketing cars than everyone in the auto industry. Someone mentioned "tire kickers", what I want know is, are "tire kickers" only unique to JIMS.

      Donovan Dunn - 2013-10-30 13:09

      Apparently the Audi stand cost R34m...if you dont stump up then people complain your stand looks cheap and rubbish. Lose/lose wither way for Fiat. If they dont shwo they classed as failures, if they show and the stand isnt a monster, then they are labelled cheap and rubbish.

  • Murray Lloyd - 2013-10-25 08:41

    I bought a Fiat 500 for my Wife in 2011, because she did very little mileage, and the Lexus 250is she had was too expensive to run (Insurance etc). I have just sold the car and bought her the Ford Fiesta ST. She cried for days. The Fiat was VERY reliable, not a single problem. The service was not great, until I went to Arnold Chat. The service was constant at about R1100.00 per year. In fact it decreased by about R30.00 per year. I agree that the car is a little overpriced. I bought it on a special and saved R45k. When I sold the car, I had lost just R5000.00 over the 2 and a half years. Not bad resale! Will I buy again, YES SIR!!! BUT the standard list price of FAR too high.

      Brutus Mcgreggor - 2013-10-25 09:13

      Why then did you sell it in the first place if it was so great?

      Johann Kaiser Raath - 2013-10-25 11:36

      More apt question: If she loved the 500 so much, why replace it with a Fiesta, and not another 500?

      Brutus Mcgreggor - 2013-10-25 16:00

      Henning son, I don't have time to argue with snot noses like you, talk cars with me or sharrap boy

  • Neo Anderson - 2013-10-25 09:03

    Dear Trent, I do believe that you are missing the point. A motor show is a showcase of what is available now, and possibly the future. How can I go test drive a Fiat if I don't now about it ? The publicity from a motor show is far greater than any marketing campaign you can envisage. If an automaker does not make the effort to appear on a show, we assume there is nothing worthwhile available. If it is such a bad investment, why are there shows in all the major city's across the globe annually ? The bad publicity for not being present at a show far outweighs the money spent on a so called poor investment.

      Johann Kaiser Raath - 2013-10-25 11:37

      Maybe Fiat/Chrysler don't have any innovation to show?

  • Erik Kasper Van Wyk - 2013-10-25 09:25

    Maybe Fiat should fit the 1.6 diesel engine in the normal 500 and perhaps add an abarth type sport kit and price it well. SA needs small punchy diesels I think. My friend owns a 1.6 tdi Polo and the power/fuel ratio are quite good and more than enough.

  • Mathekga Ngoako - 2013-10-25 09:27

    Fiat means First In All Trouble

  • Freddie Jones - 2013-10-25 09:51

    The Fiat group will always have a problem selling to anyone that was in the UK in the 70's. They really screwed up with the Lancia debacle. These cars had a severe rusting problem, Fiat/Lancia attempted to hide it by buying in the affected cars. When customers took the cars in for a service, they were made a part exchange offer to buy the later model. that was too good to be true. Of course the truth came out and I believe that Lancia's were taken of the UK Market. Then there was the Fiat 131 Mirafiori. The company that employed me bought some as company cars. Many of them had full body re-sprays under there 12 month warranty. The original paint simply fell off! All this without mentioning the problems with Communist Steel! When Fiat sold off the old production kit to Poland and USSR for them to produce the Polski-Fiat and the Lada. As part of the deal Fiat were with steel. This proved to be of extremely poor quality and was a significant contributor to the poor reputation of Fiats as rust buckets. Things maybe better now, but mud sticks.

  • Harry Pieroni - 2013-10-25 09:54

    Isn't it sad that preconceptions about cars in SA are mostly unfounded? Italian cars are as good as any other brand today,some of their Hi tech engines might just not be compatable to our crap fuels! Check out Topgear's rating of the panda4x4 Alfa 4C etc our press is totally biased toward german and now Korean brands what a crock of nonsense.I also think the Iphone/ipad generation in South africa is the demographic that is being targetted not the older generation which unfortunately are stuck with wrong perceptions!

  • Willem de Lange - 2013-10-25 10:17

    I own a 2010 Fiat Punto. It's the worst car ever. Everything breaks. Electronics after one week. Door openers from the inside about a month later. I had to get the indicator reset switch fixed 3 times. It broke again a week after it ran out of warranty. When I took it to the Fiat in Centurion (which subsequently closed down)to look at the Qubo, the salesman informed me that he never liked selling the car in the first place because if the bad quality and all the come backs. And it also lost more than half it's value in 3 years. This is my last Fiat or anything else from their stable.

      sikhumbuzok - 2013-10-25 10:45

      I alway hear Hondas are fuss free. You get in and drive always. Only time you see the stealers it is to service or buy another one. These beautiful cars i always to equate very beautiful women. Maintenance on beauties is really bad. So sometimes plain old Jane is the way to go. Less headaches.

  • Umesh Vaga - 2013-10-25 10:25

    I dissagree with the Crystler CEO, i.e. people don't come to JIMS to buy cars. I seen a concept car about 3 years ago at JIMS, and when that concept car came into production I purchased the car. So Mr Trent Barcroft, your assumption on the visitors attending JIMS is vastly misleading. A friend of mine just orders the new Audi S3 after seeing it on display at JIMS.

      Brutus Mcgreggor - 2013-10-25 16:02

      Your buddy won't be sorry dude

  • Zeyad Van Greuning - 2013-10-25 10:30

    Igota Bigbala said LOL :-) :-)

  • Deon Johnston - 2013-10-25 11:23

    I used to work for FGASA (Fiat Group Automobiles SA)before they teamed with Crysler and it was, and probably still is the worst company to work for in the WORLD! Bad company, bad product, bad service, bad management. Why don't they do the SA consumer a huge favour and take pulling out of Jimms a bit further and pull out of SA altogether.

      Brutus Mcgreggor - 2013-10-25 16:02

      Comment of the day

  • Colin Ashby - 2013-10-25 11:59

    Dont know if Trent reads these comments. I personally would not buy a 500 or 500L.I would buy an older Panda 4x4 for the fun factor on the farm,if i could afford one. When i saw how badly the Fiat Uno crumpled in crashes and how many people had problems with cars, I like many perceive now that all Fiats have an inherent low quality build. I agree that staying away from JIMS is good for you for reasons stated. You need to swing the thoughts of the general mindset to safety and build quality and reliability. I know a lot of single mothers choose Renaults because they show the NCAP ratings. I am sure that many others choose cars for safety as well. The features will bring the people into the show rooms, not the looks of them. Thanks

  • Shaun Malambo - 2013-10-25 12:11

    Poorly written article, just another attempt of Wheels24 to look for sensation journalism & to sell yet another article. The opinion was that of Mr Trent Barcroft and not the opinion of Fiat / Chrysler South Africa. Wheels24's comment page is their to have discussions, like having chats over a braai and each one giving his personal opinion of what they think of an article that was published. I was part of that particular discussion, but clearly not all persons's opinions was mentioned. It's just shows you how the "Big Brother" factor is still used by Wheels24 to gather quality motoring news articles.

      Brutus Mcgreggor - 2013-10-25 16:03

      Posted from a computer at a fiat dealership perhaps?

  • Shaun Barry Botsis - 2013-10-25 12:12

    The way Fiat manages the Alfa Romeo brand is a disgrace, at least from my experience. They do such a disservice to Alfa Romeo. Get anyone to drive my Giulietta and It doesn't matter what they drive they fall in love with it. My experience : 1. When I purchased my car its Fuel injection lead was loose and was pissing fuel over the alternator - Bad before sale technical checkup 2. Humming brake discs - issue was badly communicated to me and no follow ups to see if issue was resolved. - communication 3. Turbo faulty and needed to be replaced. 2 weeks with no car, no courtesy car, no communication. I had to call Fiat CMH to get any follow up on what was going on with my car. Even when I called in and they said they would call me back with an update...nothing. - BAD COMMUNICATION 4. To put the cherry on the top - when I got my car back I was going for a long drive 1400km the next day so that morning I lifted my bonnet just to check that there wasn't anything loose. What did I find. NO OILCAP. The mechanic forgot to put the oil cap back. - average mechanics. 5. So I call FIAT headoffice and ask to speak to the brand manager as I feel the brand is being given a disservice by the dealership. Leave a message and NO OONE gets back to me. 6. I love Alfa. The Gulietta is an amazing car. But will I get another one ??? Not sure because the aftersales service is seriously pathetic. 5

  • Kgaogelo Mashego - 2013-10-25 12:13

    The part Fiat is missing is that a number of their dealerships have closed doors leaving owners with very little options. The dealership in Polokwane closed a few years ago and the closest dealer for people to service their vehicles is either in Mpumalanga or Pretoria. POOR SERVICE.

  • Willem de Lange - 2013-10-25 12:24

    I would actually like an article where the CEO of Mercedes-Benz gives his opinion of JIMS while counting all the money they make from the CLA they have there.

  • Flashsa - 2013-10-25 12:56

    I have ordered a 2008 and 3008 facelift after seeing them at the JIMS Peugeot stand. That's 2 sales already...... Is FIAT \ CHRYSLER sure they can afford to miss out on extra sales?

  • Muhammad Sheik Oumar - 2013-10-25 16:40

    For that price, I too would rather have the Focus...

  • Garth Nel - 2013-10-26 23:18

    According to Naamsa, Fiat sold 373 passenger cars in September 2013. According to Fiat, they have 34 dealerships in SA. So if you do the maths, each dealer sold roughly 11 cars in the month. If there 22 working days in the month, that means 1 car was sold every 2 days. Thats hardly enough to keep the brand afloat and I suspect the salesmen must be masters at solataire by now. If I was Trent,there is an obvious solution. Fiat should sell out to a Chinese company (maybe call themselves Feeat). Lets face it, imagine a chinese imitation 500 which sold for R99000. They would sell like hot cakes!!! It would look like a 500, probably have triple the spec of a 500, and honestly, the quality cant be any worse than a 500.

      Christiaan Visagie - 2013-10-29 10:00

      Garth, you fail to see the vast influence that Fiat (worldwide) has. Fiat is not a little company that hope they sell a car here or there. They are one of the biggest OEM's in the world. Judging by your ignorance I will tell you as well that the own Ferrari & Maseratti as well. They also have a massive R&D department that sell engines and drive train to many other mainstream manufacturers.

  • Diego Blazquez - 2013-10-26 23:49

    it is a pity that Alfa has that reputation. I have only driven Alfa's so In know that they have a sports heritage and hence need to be cared for. ie put oil in regularly and dont push high revs until the engine is a little warm. As a student I started with 80's Giulietta- full of problems like rust and oil leak. Bought a 33ti. Loved it, although alternator and electrics were a problem. Then bought Alfa gt Junior. No problems until I put a rock through the petrol tank. Then as a qualified dentist i owned 2 145's. Perfect. I have not had a 147 for 10 years and only this year have we had 2 irritations. Battery dying and a magentic sensoy that tells the motor to fire had to be replaced. EVERYONE who gets in or drives it says how amazing it is. So many South African buy golf and to make their car unique or different, they add mags or go faster stripes. Buy an Alfa, you will turn heads for the right reasons.

  • Bobby Bottletop - 2013-10-27 10:07

    This CEO is a complete douche. Saying the JIMS doesn't sell cars is probably one of the most short sighted and blinkered responses I've seen in recent years. The JIMS and other types of shows go a LONG way in planting seeds in peoples heads and getting the buzz going, and are extremely important in the sales landscape of todays cars. Come on FIAT, fire this brainless kid, your brand deserves better.

  • Biki DaKing - 2013-10-27 13:04

    What a way to get your company in the NEWS. good job ,Trent Barcroft, now that is why they pay you the big money.

  • Slowboat - 2013-10-28 11:28

    I don't see anyone whining that Porsche wasn't at JIMS? Or Suzuki... or Volvo...

  • Stephan Maritz - 2013-10-28 21:18

    I visited jims to see what cars are available within my budget and to compare them with each other. I did not visit jims to buy a car, that I will do in 6 months time. Imagine my surprise and disappointment when I realised that some of the manufacturers did not bother to attend the show. I seriously doubt that I will visit any of the manufacturers not represented at jims show rooms. Maybe they did not attend because they are financially in trouble. Imagine buying a vehicle and the manufacturer then withdraw from our market.

  • Sabs Mzuku - 2013-10-31 13:35

    ..Lamborghini and Porsche were not present, i wonder why..

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