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Audi boys head back to Brazil

2013-09-18 07:41

A3 GOES SOFT TOP - AND QUATTRO: What a pretty car! It's the just-released-at-Frankfurt convertible A3. How cool! Image: Audi

BERLIN, Germany - Audi is to re-start automobile production in Brazil from 2015 with an investment of (the equivalent of) about R2-billion to prepare for production of the Audi Q3 and A3 sedan in Sao Jose dos Pinhais, southern Parana state.

Audi chief executive Rupert Stadler said: "By producing in Brazil, we will create the basis for further growth in the region." He added that Audi planned to double its distribution network in that country by the end of the decade.


"With the (Sept 17 2013) decision in favour of Brazil, we are ideally positioned in all BRICS countries," he said, referring to the emerging economies of Brazil, Russia, India, China and South Africa.

The statement added that a second Audi plant would open in China by the end of 2013 and that a plant is to be built in Mexico with production there slated for 2016.

The Brazil announcement marks Audi's return to the Brazilian assembly line after it stopped production there in 2006.

According to Dow Jones Newswires, Audi's return was influenced by the Brazilian government's decision to offer tax breaks to automakers involved in local production.

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