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94.7 child-seats drive rolls again

2013-09-30 12:54

LIFE-SAVING SEATS: These are just a few of the hundreds of car kiddie-seats handed to the I-Pledge appeal in 2012. Do YOUR bit this year. Image: SUPPLIED

Johannesburg - Got a used car child-seat in the garage? Not planning more offspring? Then here's what to do...

On October 1 2013, 94.7 Highveld Stereo's Breakfast Xpress radio show, in partnership with Imperial I-Pledge, will launch another 'Car Seats For Kids' campaign.
Presenters Darren Simpson and Samantha Cowen will urge people to donate their used child-seats to the campaign and have them restored for comfortable and safe use bfore they are handed on to families who cannot, perhaps, afford one.


An unrestrained toddler, should your car crash, becomes an unguided missile towards an object that will probably kill him or her - and if the target object is a human head, then the death toll will likely double.

The dangers for children who not strapped into a properly mounted car-seat are a stark and harsh reality. Simpson said: "Being dad to a little boy, my heart goes out to parents who cannot afford a car seat for their kids. If you have a car seat that your child has outgrown, or one simply not being used, I urge you to donate it."

94.7 Highveld Stereo's Altech Netstar Ground Patrol team will be stationed across Johannesburg during the next two weeks to accept the seat donations but the schedule for October 1-4 is:

* Tuesday, October 1: Brightwater Commons (7am-4:30pm)
* Wednesday, October 2: The Glen (7am-4:30pm)
* Thursday, October 4: Hillfox Shopping Centre (7am-4:30pm)
* Friday, October 4: East Rand Mall (7am-4:30pm)

All collected car seats will be re-upholstered, safety-checked and cleaned by non-profit organisation Wheel Well before distribution. Based in Brightwater Commons, Randburg, Wheel Well will also serve as a permanent drop-off point during weekdays.


Niki Cronje of Impeial I-Pledge told Wheels24: "Road safety is a key priority for Imperial where educating and empowering South Africans to behave responsibly is integral to our values and corporate responsibility.

"Our alignment with 94.7 Highveld Stereo brings this commitment to light. We strongly encourage all parents to be part of the change that we are trying to achieve and to make a difference to a child's life."

Last year's campaign won the notable MTN Radio Award for Community Project under the Commercial segment. The awareness campaign will continue to run during the month of October. For more details on the collection points, please visit www.highveld.co.za.
Read more on:    road safety  |  johannesburg  |  good news

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