For the third generation, the BMW 1 Series has gone front-wheel-drive for the first time.
It's available with a range of petrol and diesel engines, as well as a sporty 225kW 2.0-litre in the range-topping M135i.
The 1 Series is bolder, more sportier and will arrive in South Africa later this year.
The ad highlights some of the new vehicle's technology and features like swinging your foot below the tailgate to open the boot, reverse park assist where the car literally drives itself out of a garage or parking spot.
READ: BMW's awesome new 1 Series ad filmed in Cape Town
Also, the automaker's innovative command tech where you just speak commands to the system to perform such as adjusting the temperature in the car.