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Rolls-Royce breaks record for luxury car sales

2019-01-10 06:45
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Image: iStock

Rolls-Royce Motor Cars sold a record-high number of its luxury vehicles last year, with purchases soaring worldwide.

Run by BMW since 1998, the prestigious brand whose models include the Ghost and Phantom, sold 4 107 cars across more than 50 countries in 2018, the highest annual figure in Rolls-Royce's 115-year history.

A record-breaking year

Sales jumped more than 22% compared with 2017, when 3 362 Rolls-Royces were bought.

READ: Rolls-Royce luxury Cullinan SUV makes SA debut

The UK-made vehicles were most popular in the Americas, Rolls said in a statement, adding that its workforce surpassed 2 000 for the first time.

"2018 was a most successful, record-breaking year for Rolls-Royce," said its chief executive Torsten Muller-Otvos.

"We have seen growth in all our regions around the world (...) We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.

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