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In 2019, Opel is celebrating 120 years of automotive production, and thereby 120 years full of innovations for car lovers around the globe.
The Opel brand has a reputation spanning well over a century of pioneering high-tech advancements and quickly bringing them to series production.
'Made for everyone'
This approach to vehicle manufacturing makes mobility affordable for many and Opel cars safer, cleaner, more comfortable and more practical.
The 120 years advertising campaign, 'Opel. Born in Germany. Made for everyone' is based on this philosophy.
Today this philosophy matches the Corsa more than any other model in its category.
The Corsa is as suited to singles and couples as this legendary model in the line-up is to whole families.
'Democratisation of mobility'
It, therefore, comes as no surprise that more than 13.5 million Corsa models have been produced worldwide since 1982. The model thus plays a leading role in the German brand’s 120 year anniversary.
Across the range, the brand offers features more often found only in much more expensive cars.
Now in its fifth generation, the Corsa is a typical example of the automaker’s 'democratisation of mobility'.
The brand in general and the Corsa '120 Years' in particular, show that it is a core brand characteristic to always offer customers more than they expect in the respective vehicle categories in which the brand competes.
Image: Quickpic
Opel has been in South Africa for 80+ years and has the positive reputation of always offering luxury-level specifications that stamps a German-engineered punch high above their price category.
Based on the ever-popular Corsa Enjoy, this commemorative model boasts many extra styling and specification features including the New Tech Pack III with Front/Rear Park-Assist and Rear-View Camera, Window Side Lower Beltline with Chrome Moulding, ‘OPEL‘ Door Sill Plate, Up-market ‘Allure‘ Jet Black Cloth Trim and Velour Floor Mats (Black with ‘120 Years‘ Stitching).
Pricing is still to be confirmed, with the first models expected for arrival in March.
