One-off Bugatti is officially the most expensive new car ever

The most expensive new car ever sold is a one-off Bugatti luxury sports car that has gone for $18.9 million.

"La Voiture Noire" — French for "The Black Car" — is a low-slung sports car with a huge 16-cylinder engine and Bugatti's trademark front grille.

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The manufacturer unveiled it at the Geneva auto show this week, and said Thursday that it had been sold at what it and industry experts said was a record price for a new car.

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The identity of the buyer was not revealed, though the buzz surrounding the move will have burnished Bugatti's image as a maker of luxury trophy cars.

Stephan Winkelmann, the president of Volkswagen-owned Bugatti, said: "The true form of luxury is individuality."