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'Nothing says freedom like a Mustang' - Ford's grabs world's best-selling sports coupe title for a fourth straight year

2019-04-18 09:39


Ford celebrates its Mustang’s 55th anniversary as the world’s best-selling sports coupe of 2018 with 113 066 cars sold.

More than 2600 Mustangs sold in South Africa since 2016, this marks the fourth consecutive year Mustang claims the title of world’s best-selling sports coupe as well as best-selling sports car in the United State.

Mustang’s market share in the global sports car segment is up half a point for 2018 over the previous year – to 15.4% – fuelled in part by the hot-selling Bullitt


                                                                                           Image: Quickpic 

As Ford marks Mustang’s 55th anniversary on this National Mustang Day, enthusiasts everywhere are celebrating the world’s best-selling sports coupe for the fourth consecutive year.

From Australia to Peru, Mustang reigns as the best-selling sports coupe in the world for 2018, selling 113 066 cars, according to data from IHS Markit. 2018 not only marks the fourth straight year of Mustang’s global leadership as world’s best-selling sports coupe, but also as best-selling sports car in the United States, where Ford sold 75 842 Mustangs last year.

Ford’s galloping pony remains one of the best-selling sports cars in South Africa having sold 2,615 units since it went on sale locally in 2016.

"We broke the mold when Ford launched the Mustang 55 years ago," said Jim Farley, Ford president, global markets. "Nothing says freedom, the wind in your hair and the joy of driving like Mustang; it’s an icon. The roar of its V8 on a spring day, there’s nothing better. No wonder it’s the most popular sports coupe in the world."

Mustang was available for purchase in 146 markets in 2018, based on worldwide Ford sales data. More than 500,000 sixth-generation Mustangs have been sold worldwide since 2015, with the pony picking up an additional half point of global share last year to capture 15.4% of the segment. This was fuelled in part by the new Mustang Bullitt, which exceeded global sales forecasts by 25%.


Image: Quickpic

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