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Germany - Mercedes-Benz new Sprinter will make its official world debut in Duisburg, Germany.
According to Mercedes-Benz: 'With its market launch in 1995, the Sprinter created the large vans segment and has continued to develop this segment by regularly adding new innovations to it. The new Sprinter intends to remain the benchmark too. Mercedes-Benz Vans will present the first representative of the future initiative 'adVANce' live in Duisburg."
New features include the comprehensive introduction of driving assistance systems and connectivity services in combination with new telematics for fleet management
The market launch will commence in Europe in the first half of 2018 and is due in South Africa in 2019.
Watch the reveal as it happened below:
Modern mobility solutions meet classical Sprinter attributes
"We want to do more than just build the best vehicles. We want to offer the most suitable mobility solution for every sector and for every transport assignment. And that is precisely our focus with the upcoming Sprinter generation as an overall system solution. It also goes without saying that the new edition of our iconic van possesses the classical attributes of reliability, safety and cost-effectiveness," said Volker Mornhinweg, head of Mercedes-Benz Vans.
Precursor to the future initiative adVANce
According to the automaker: "For Mercedes-Benz Vans, the introduction of the new Sprinter is more than the presentation of a new model. The Sprinter fully reflects the future initiative adVANce, which was presented in autumn 2016. It aims at megatrends such as digitalisation and urbanisation. The accompanying realignment of the company is driving forward the transformation from purely a vehicle manufacturer to a provider of complex, comprehensive mobility solutions. The first new model to represent this further development is the new Sprinter."
The van that gave its name to a whole vehicle class
The van that founded a whole segment has been the flagship model of Mercedes-Benz Vans since the launch of the first Sprinter in 1995. With a total of more than 3.3-million units delivered to over 130 countries, the Sprinter is one of the most successful commercial vehicles ever, and the best-seller in the product portfolio of Mercedes-Benz Vans.
With a growth rate of around 10% from January to March 2017 compared to the same period in 2016, the Sprinter achieved the most successful first quarter performance in its more than 20-year history. Likewise, in the first half of 2017 the Sprinter was able to break a new record: In total, sales increased to about 96 200 units (previous year 95 100).
*Disclaimer: Wheels24 editor Sergio Davids was hosted by Mercedes-Benz Vans for this trip
