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Mahindra has just launched its new XUV300 compact SUV in India and it will reach SA shores in the next couple of months. However, the brand is soaring in terms of local sales.
Naamsa reports that the Indian automaker is gaining popularity in South Africa; In December Mahindra sold 260 passenger cars and 180 light commercial vehicles. In January, the automaker sold 294 cars and 350 LCVs.
In the past six months, Mahindra has launched several new models, and the Indian brand also began rolling out vehicles from its local factory in Durban.
Image: Quickpic
In May 2018, the company opened its first assembly facility in South Africa and has since started shipping locally assembled Pik Up models to dealers throughout the country.
Image: Wheels24 / Sergio Davids
During October the automaker launched its new KUV100 NXT and also its flagship XUV500. The automaker also celebrated a year-on-year sales growth of 30%.
Image: Wheels24 / Sergio Davids
In November, Mahindra launched a new S6 variant known as the limited "Karoo" Edition of its popular Pik Up Double Cab in celebration of its growing success.
In 2019, the new XUV300 was launched in India and the automaker reckons it should arrive locally by April.
Image: Wheels24 / Sergio Davids
Ahead of the launch of its XUV300 the automaker conducted a brand re-positioning and marketing campaign with the launch of the Mahindra S10 Karoo Edition.
Rajesh Gupta, CEO of Mahindra South Africa, says: "The Mahindra Pik Up S10 Karoo Edition is an encore to the special S6 Karoo Edition, which was launched in December last year and which sold out very quickly. With the higher S10 specification level, this model is sure to sell out as fast."
