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Bespoke McLaren 720S Atlantic Blue shown at Geneva

2018-03-08 10:16

• Unique McLaren Special Operations commission specially for Geneva show
• McLaren extreme performance with an accent on luxury
• Celebrating one year of MSO-crafted second-generation Super Series models

Geneva - Combining the deepest of deep blue paint finishes specially formulated for the car with a classic Saddle Tan leather interior, the McLaren 720S in Atlantic Blue by MSO presents the dynamism of the Super Series according to the automaker

McLaren Special Operations’ latest creation comes a year after MSO’s first bespoke project on the second-generation Super Series, the 720S Velocity by MSO, which was shown in Geneva in 2017.

Image: Newspress

The Atlantic Blue body provides a fresh interpretation of the ‘shrink-wrapped’ design language introduced for the 720S, which features innovative aerodynamics, smoothly sculpted surfaces and iconic double-hinged dihedral doors. 

“Every 720S produced by MSO is elegant and distinctive and a large part of that is because they are different in some way from all the others, with each car a unique expression of the owner’s taste,” commented Ansar Ali, Managing Director of McLaren Special Operations, “At MSO, we celebrate that difference by showing cars like the Atlantic Blue 720S – a world of McLaren possibilities made stunningly real.”

MSO’s hand-crafted artistry is able to fulfil McLaren clients’ most demanding expectations. Its capabilities range from crafting entire one-off cars to providing specific aerodynamic and lightweight componentry, adding functionality and developing the special materials, finishes, colour and trim that are used to such stunning effect by the Atlantic Blue 720S making its debut in Geneva.

Image: Newspress

Providing the most focused driving experience thanks to innovations in aerodynamics, proactive suspension control, carbon-fibre construction and one of the world’s most potent 4.0-litre twin-turbocharged V8 engines, the 530kW 720s can deliver a top speed of 341km/h and despatches 0-62km/h in 2.9 seconds.

You still get heated electric seats, keyless entry, soft-close doors, cruise control, electrically adjustable steering column and advanced climate and connectivity systems are among the standard features.

MSO bespoke elements that take this formula to another level comprise the newly-developed Atlantic Blue paint and an interior swathed in Saddle Tan leather with contrasting Slate Grey stitching. The cockpit is further distinguished by Carbon Black leather and Grey Alcantara accents. Even the floor mats are bespoke.

Setting off the Atlantic Blue paint are Dark Palladium exterior finishes, gloss finish Visual Carbon Fibre, and Zircon window surrounds. 

This unique McLaren 720S in Atlantic Blue by MSO carries a price tag of £281 260. 

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