Schreyer car creation: Thought in motion

RUSSELSHEIM, Germany - Hyundai Motor has unveiled its most recent hints about the design of the upcoming, all-new, Tucson compact SUV which will premiere at the 2015 Geneva Motor Show on March 3.

Peter Schreyer, president and chief design officer of Hyundai Motor Group, spoke about the new Tucson (iX35 in Europe and South Africa, although this will change when the new model is released here).

BRAND SIGNATURE

“Our new compact SUV,” he said, “will be a big step forward for the Hyundai brand globally. The new Tucson has a bold and athletic presence and a proud stance. Its design is characterised by flowing surfaces, bold proportions, sharp lines and – most important – our brand signature hexagonal grille.”

VIDEO: Watch the creation of the Tucson

The strong, sporty, SUV appearance, the automaker says, is “enhanced by the upright silhouette and sleek character line”. And Hyundai’s distinctive chrome-framed hexagonal grille is connected to the headlight clusters, “ creating a powerful impression”.

The South Korean automaker has sold more than a million SUV units in Europe since the first Santa Fe in the early 2000’s.