Nissan to create tech-full Juke

2013-04-09 10:30

Nissan has announced a social media-led project, Nismo #Jukeride. In collaboration with European ex-Formula 1 driver Johnny Herbert, the automaker will build a Juke, with its own Skycam helicopter.

The technological tool will be used for tracking, analysing and enhancing driving performance, while fans can decide its final name during the phase of the project using social media.


Mentored by Johnny Herbert, with the support of a team of apprentices and the wider social media community, the automaker will push a Juke to its limits. By kitting the car out with the latest digital age technology, the team will work together to create a unique, socially advanced car with the Skycam, a companion remote control helicopter which docks on the roof.

The camera will provide a unique point of view as well as environmental data, including ground surface, air and object trajectory analysis, to monitor every move the car makes.

The resulting data will enable Nismo drivers to monitor their performance and improve their driving skills.

Johnny Herbert kicks off the project on April 9, 2013, by inviting motorsport enthusiasts from across Europe to share their ideas and help inform the build via social networking channels. Fans will be able to submit ideas on Twitter by using the hashtag #jukeride.

From these submissions, Johnny Herbert will work with a team of 10 apprentices who will actively participate in the build process, using social technologies such as Google Hangouts and their own networks of followers to determine the technology used in the car, as well as crowd source its name.


Some of Herbert's many successes include three F1 wins as well as notably achieving first place at Le Mans in 1991. He works closely with Nissan mentoring drivers from Nissan's GT Academy - the virtual-to-real project created by the automaker and PlayStation. Coupled with his experience reporting on motorsports events, he is perfectly placed to offer his insight and support.

Gareth Dunsmore, marketing communications general manager, Nissan in Europe, said: "Over the next three months we're going to transform the Juke, the ultimate compact crossover, into the ultimate technological tool for tracking, analysing and enhancing driving performance. We are really excited to work with Johnny and some of our most passionate fans to build what should be one of the most high-tech cars in the world, and in turn use it to push our Nismo drivers to their limits."

Johnny Herbert said: "This really will be a car like no other. It will have its own helicopter, equipped with cameras that take off from the roof to provide a unique perspective on Nismo drivers and give unparalleled insight into their performance. I'm really excited about being involved in this project and helping the Nissan team, along with the apprentices, to create and build something that is genuinely going to improve driving performance."

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