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WATCH: Goal for automakers at the next Geneva auto show? Attract more female car buyers...

2018-07-19 05:00

Janine Van der Post

Image: iStock

With increasing numbers of women driving and making car-buying decisions - how are automakers catering to female demands?

The Geneva Motor Show - which in its 88-year-history, has been traditionally geared toward men. How will car manufacturers draw the attention of the strongest and most powerful shopper segment - women - to their brands?

READ: Which car tops the list for SA's motoring women?

If you're a mother you might require an SUV or vehicle with plenty of space because that is more important.

Some women prefer the stylish and elegant looking cars that boast exuberant design coupled with the latest technology.

Wheels24's Janine Van der Post an avid petrolhead shares her thoughts: "Stylish designs, impressive power figures to match and dynamics have always been key points. At the same time, I have always loved SUVs and bakkies just as much. Now as I am a mother and a wife, things are pretty much still consistent in my books.

"However, with a little person to consider, as well as the safety of my husband, my priorities have shifted. While good looks are still important, a large boot is vital, just as much as having numerous storage compartments throughout a car. I absolutely love seat pockets behind the front row, just as much as Isofix and safety features are now essentials."


"But just because I'm driving a mommy-van or a SUV, doesn't mean I don't want the kind of power and torque figures which will leave me lagging behind or unable to pull a quick overtake when necessary."


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