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Toyota goes butch with Auris

2006-10-02 07:40

Toyota Auris Space Concept

At first glance, it looks like a Yaris on steroids. However, the Auris goes beyong that when you take a closer look at the interior and the finer details of the exterior.

The debut of the Auris sets off a new level of design for Toyota, providing the driver and passengers with a spacious and highly practical environment.

Wahei Hirai, Toyota Global Design Managing Officer explains: "The Auris space concept is tall and spacious. The high waistline, short overhangs and forward balance of the cabin architecture ensure it retains a sense of dynamism and agility, a quality we call perfect imbalance."

The ergonomics is superb because of the high quality interior. The innovative centre console is both elegant and practical, bringing the gearlever and other controls up to the perfect height for the driver.

A panoramic glass roof, the flat rear passenger floor and high window surfaces all contribute to the inside-out design.

A powerful front-end gives the exterior its character, enhanced with strong vertical lines, wide shoulders and short overhangs and sporty 19-inch alloy wheels. Prominent brake callipers and deep rear bumper with integrated chrome exhausts adds to the dynamic look of the car.

Aurum is the Latin word for gold and the striking exterior paint finish and interior piping reflect the car's name. The result is a concept with which Toyota aims to reflect both the shift in values of customers in the C segment and its own optimistic brand attitude.


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