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Chrysler 300: Blinged for Detroit

2010-12-22 10:11

DETROIT DEBUT: The all-new 300 large sedan from Chrysler goes on sale in North American markets early in 2011. Call the image gallery.

An all-new version of the head-turning Chrysler 300 will descend on the 2011 Detroit auto show in January.

The large sedan retains its squared-off appearance, signature tall grille and vertical tail lights but the new Chrysler wing badge is different.

Despite its boxy look, Chrysler says, the car’s aerodynamic properties have been addressed by raking the windshield by a few more degrees. Thinner door pillars have apparently improved all-round vision.

QUALITY IMPROVED

The first official images show a car awash with chrome though more elegant detailing can be found in the cabin with wood trim and blue backlighting.

The 300’s cabin appears to have better materials - soft-touch plastics, leather seats and more luxurious trim - and Chrysler promises fit and finish is more “precise”.

The 300’s 21cm touchscreen infotainment system claims to be the largest standard unit in the segment. It controls satnav and aircon and lets users personalise certain convenience features.

No performance specifications were released; that will have to wait for the show. The cars will reach American showrooms during the first quarter of 2011.

The Chrysler 300 will be assembled in Canada.
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