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#FrankfurtMotorShow: Kia's next-gen Proceed

2017-09-11 08:55

Image: NewsPress

Frankfurt, Germany - Kia Motors has revealed new images of its Proceed Concept. Kia’s new concept car is set to make its world debut at the 2017 Frankfurt International Motor Show.

Designed at Kia’s European design centre in Frankfurt, just 500 metres from where it will be unveiled, the Proceed Concept indicates what the next-generation cee’d could look like.

The concept presents a new body type for Kia. 

Striking a presence

The extended hot hatch styling retains the design cues of the current pro_cee’d model, while instilling a striking visual presence in the design. Kia says the Proceed Concept was “reworked and reimagined for a new generation of driver”.

Gregory Guillaume, chief designer Europe for Kia Motors, commented: “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”

READ: Kia expands Sportage SUV range in SA - 7 new variants

Kia says the silhouette of the car is complemented by a series of distinctive design cues. A dynamic window frame follows the roofline to the rear tailgate, while the ‘Sharkblade’ in the bodywork, complete with GT logo, reinforces its lack of B-pillars. The car runs on six-spoke aluminium 20"alloy wheels.

Welcoming lights

Where daytime running lights have become a key element in a car’s identity, the Proceed Concept uses light in other ways. The concept features a ‘Luminline’ - an illuminated outline of the car’s glasshouse that greets drivers as they approach the car. The concept’s dramatic roofline flows into a tailgate characterised by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal. 

Its stance and proportions may be new, but the Proceed Concept features some of Kia’s now familiar design motifs. The ‘tiger nose’ grille, the ‘island’ bonnet inspired by the Stinger, the castellated windscreen, as well as the full-length roof glazing.

Kia will unveil the Proceed Concept on 12 September.


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