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Ford Racing's Fiesta 'RS' at Sema

2010-10-11 06:53

FIESTA RS? Roof scoop. Centrall exhausts. EcoBoost engine worth 257kW. Let's hope Ford converts its ‘Racing’ concept into a new RS. road car.

Ford’s huge marketing campaign for its rather small Fiesta is about to gain a performance edge at this year’s SEMA show in the US.

SEMA showcases the best and weirdest that America’s aftermarket auto-tuning industry has to offer and runs during the first week of November.

Why is Ford making an effort to be present with its Fiesta, then?

Well, the company is keen to cash in on a drive for Americans to buy-down and its Fiesta is the perfect product solution in this regards. Getting Americans to accept the idea of a small hatch being a better alternative requires Ford to show off the Fiesta’s full spectrum of appeal.

Sam De La Garza, Fiesta brand manager, said: "SEMA offers the perfect opportunity to showcase all the ways the personalities of the Fiesta can be expressed." To this end, Ford will have an assortment of tuned Fiestas at SEMA - even customised units.

Fiesta RS?

Performance fans of the Blue Oval will take note of an in-house developed Ford Racing version based on the series-production two-litre, forced-induction EcoBoost engine. The Ford Racing Fiesta has seen swept capacity swell to 2.3 litresl, supported by a host of induction and gas-extraction trickery Ford will explain in detail closer to the car's unveiling.

Boosted to 257kW and featuring a short-throw shifter, Brembo brakes and 17" wheels, this is one Ford Racing product just aching for production homologation as a Fiesta RS of sorts.

Beyond Ford's own in-house developed EcoBoost car, a number of tuners have been invited to share the Fiesta display. Steeda Autosports will have a car designed for owners wishing to make the most of the Fiesta’s handling, gaining revised front and rear springs (lowering ride height), new shock-absorbers, thicker anti-roll bars and a front strut-tower brace to stiffen up the fore axle geometry.

Two-piece wheels

Fiesta fans keen on a lurid finish can look forward to the Universal Technical Institute offering. It features a lacquer of custom DuPont surface colouring with dynamics enhanced by a digitally controlled air-lift suspension, a roll cage, bucket seats, Baer brakes and 18" wheels.

FSWerks add a cold-air induction system and race exhaust with a body kit and Aristo Noble two-piece wheels rounding-off the package.

The fifth tuned Fiesta to debut at SEMA will be from 3dCarbon. Window films, a rear hatch spoiler and four-piece body kit (consisting of a front air dam, side skirts and new bumpers) tally the 3dCarbon offering.

Despite its name, H&R Springs will only add a colour-matching body kit to the Fiesta but one with a huge rear wing and bonnet vents. The seventh, and final, custom car will be a digital Fiesta produced by L&G Enterprises. Its cabin gains carbon-fibre accents and, most importantly, an iPad command centre.

So, if you're in Las Vegas during the first week of November, be sure to drop in at the SEMA show and see the seven customised Fiestas, part of Ford’s drive to get Americans to buy into the small hatchback segment. More importantly, perhaps, is the opportunity to see what a potential Fiesta RS could look like...

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