Wheels24

Lexus IS350: Bigger in Texas

2013-03-20 16:01

AUSTIN, Texas - It was the launch that wasn’t – but will be. Lexus has been introducing its awesome new IS350/IS250 sports sedans to the international motoring media over the past week in the Texan state capital.

Problem is, I can’t really tell you anything about the car yet because the Japanese automaker has put a world embargo on the story until March 25 on journalistic pain of beheading by Samurai sword.

So I asked “what can I publish on Wheels24, South Africa’s largest motoring news website?”. When the awe of my identity and importance in the media world eased in the spokesman’s eyes he explained that motoring writers from other parts of the world had still to drive the car and that it wouldn’t be fair on them if the story broke first in other parts of the globe.

CHIRPY BOSS

He has a point, and it’s one I’ve made with South African auto companies – to some effect – that sending out their vehicle launch info to the world at large when journalists who have given their time to attend the event and actually drive their products are incommunicado on the plane home those who DIDN’T attend, give time, etc, get a beat on the story.

And my boss gets chirpy about it.

So I’ll try to tell you things that don’t matter... that South Africa will get two versions of only the IS350 – one of them sportier than the other - and that Lexus SA will release them on the South African market in June/July 2013 at “aggressive prices” not much different to the current models despite the cars having more new tech and bodies put together in a whole new high-tech way.

Some of the tech catches up on Lexus’ competitors, some still falls a little short, but the launch included track time at the very special Driveway Motoring Academy and Retreat alongside the Colorado River and included time in competing products from Mercedes and BMW. The purpose-built track includes sections copied from famous F1 circuits around the world.

THE SHOPPING LIST...

More time was spent on the vehicle conveyor belts (aka freeways) through and around Austin – which some claim is America’s most beautiful city, and I can’t argue because it’s only the third one I’ve seen – but nothing we drove on rivalled the exquisite passes of SA’s Western Cape for automotive for exploring a new car’s handling prowess and comfort.

Given its tech, the new IS350 on SA’s shopping list (the IS250 and IS Hybrid versions are not coming), the handling shouldn’t be a problem. Certainly the cars’ comfort and styling are beyond reproach.

Wheels24 looks forward to filling in the (many) missing details and releasing a large gallery of images and video for you at around 4pm South African time on March 25 2013.

Comments
  • Nathi Olifant - 2013-03-20 18:29

    IS250 not coming? Are they serious? And you know with them, they will release it in 2017 when this model is about to go.

      Tieno Bloubul - 2013-03-21 08:04

      Jip, and the Toyota brigade will lap it up because it's a " toyota"

      gwilym.howes - 2013-03-21 18:26

      But why does the IS250 matter if they are bringing the IS350?

      Nathi Olifant - 2013-03-22 07:53

      in automotive world an entry level model is vital. Fullstop

      jango.za - 2013-03-22 16:36

      Ja, Tieno - whilst you rave about a VW Polo. LOL! Potplant.

  • Doreen Bukelwa - 2013-03-21 10:21

    I enjoyed reading your article. Unlike most motoring journalists, your English is impeccable, and your article appears to have been proof-read before posting. I particularly like your correct use of the possessive apostrophe of Lexus'

  • Doreen Bukelwa - 2013-03-21 10:21

    I enjoyed reading your article. Unlike most motoring journalists, your English is impeccable, and your article appears to have been proof-read before posting. I particularly like your correct use of the possessive apostrophe of Lexus'

  • Philip Devine - 2013-03-21 10:56

    I must agree Les, it's about time auto companies stopped pandering to the journalists who spend their careers doing nothing other than posting media releases - the exclusives should be going to the people, like you, who spend the time and effort to get to know the company, it's people and it's cars. The rest can wait till after to get their pre-packaged text.

  • Maximus Orpheus - 2013-03-21 22:11

    @Tieno Bloubul. So according to your uneducated comment, Audi , Lambo, Porsche and Bentley are all Volkswagen?? (All 4 owned by VW).Lexus is the Luxury arm of Toyota and a brand on it's own, owned by Toyota..Interesting though that the Toyota brigade in SA got it right, 33 years in a row...NO I do not work for Toyota nor do I drive one, I just make sure of my facts before I open my mouth.

      Kwashic - 2013-03-22 08:23

      The more they hate on Toyota the more I am compelled to believe they are doing something right... because if they were not a threat to the German's top 3, their fans wouldnt bother commenting negatively about the Lexus.

  • Seitshiro.M - 2013-03-22 20:53

    Somehow I love these cars! If 250 is not coming to SA (Due to shame of exposure as to how they have been over-charging customers) I ll have to order one from UK - (Botswana style)

  • ayo.mkize - 2013-03-25 14:44

    Forget the IS250 what about the new IS300h F-sport launch in the UK that thing has both peformance and its fuel effencient i dont understand why Lexus didnt consider this as the middle path.

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