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2014-06-13 11:58

NEW FOCUS ON PRODUCTS: Jaguar Land Rover's John Edwards will lead the company's new Special Operations MD John Edwards, Special Operations which will offer a range of products and services. Image: Jaguar

  • Jaguar Land Rover launches Special Operations unit
  • New focus on bespoke commissions and heritage
  • New Technical Centre in West Midlands

COVENTRY, Central England - A new business division, Jaguar Land Rover Special Operations, has been created to meet the growing expectations of the "most discerning and enthusiastic car customers".

Under the lead of the division's MD, John Edwards, JLR Special Operations will offer a range of products and services:

• High-spec vehicles that showcase the best of both brands, including high-performance derivatives, ultra luxury products and limited run collector editions.
• Bespoke commissions and an extended choice of colour and trim specifications and accessories.
• Heritage products including vehicle re-creations, servicing and restorations, and the creation of heritage vehicle parts.
• A portfolio of branded goods for a wide audience of current and potential customers.


JLR's chief executive Ralf Speth explained: “All this demonstrates our continued commitment to placing customers at the heart of everything we do. It will reinforce the global reputation of Jaguar and Land Rover. By creating this division we can harness the very best talent and expertise the company has.”

The team will be led by Paul Newsome, recently recruited from Williams Advanced Engineering to create 'halo' vehicles ranging from luxury to extreme performance.

To support their delivery, JLR will invest in a dedicated technical centre in the West Midlands of central England, close to the current headquarter where 150 specialists will be based. Its facilities will include a commissioning suite for vehicle personalisation, Formula 1-inspired flexible workshops and an automated paint shop.

A 'heritage vehicle' workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar. This will be the production site for the six recently announced lightweight E-Type recreations.

The newly expanded heritage business will be open from August 1 2014. - Newspress
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