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BARCELONA, Spain - Ford has revealed the Ka Concept, the company’s vision for a practical all-new global small car "offering advanced technology and clever design to key markets around the world at an affordable price".
"The car," Ford adds, "communicates efficiency and precision. Bold, elongated headlights and a long, lean look with sweeping, curved lines create a sense of movement."
The five-door concept was revealed in Barcelona, Spain, by Stephen Odell, Ford's executive vice-president, Europe, Middle East and Africa, at a special event attended by about 2500 Ford dealers, employees and journalists.
HIGH-GRADE TECH
Ford has sold more than 1.8-million Ka cars since the first in 1996 and the company projects that, worldwide, the small-car segment will increase by 35% from four-million units in 2012 to 6.2-million by 2017.
The concept, Ford says, can seat five comfortably and has technology usually found only in larger cars. 'MyFord Dock' enables occupants to store, mount and charge mobile devices such as phones and satellite navigation systems; SYNC with voice control and AppLink enables drivers to run apps, play music and make phone calls while keeping both hands on the steering-wheel and eyes on the road.
Odell said: “The Ka Concept builds on Ford’s small-car expertise and success to offer the design and technology customers worldwide will be looking for through coming years.
"Buyers increasingly expect to transfer seamlessly their mobile devices from home to car to work and the Ka Concept shows how technology enabling them to do just that will be extended to an attainable small car.”
A production version of the Ka Concept will reach European showrooms in a couple of years.
"The car," Ford adds, "communicates efficiency and precision. Bold, elongated headlights and a long, lean look with sweeping, curved lines create a sense of movement."
The five-door concept was revealed in Barcelona, Spain, by Stephen Odell, Ford's executive vice-president, Europe, Middle East and Africa, at a special event attended by about 2500 Ford dealers, employees and journalists.
HIGH-GRADE TECH
Ford has sold more than 1.8-million Ka cars since the first in 1996 and the company projects that, worldwide, the small-car segment will increase by 35% from four-million units in 2012 to 6.2-million by 2017.
The concept, Ford says, can seat five comfortably and has technology usually found only in larger cars. 'MyFord Dock' enables occupants to store, mount and charge mobile devices such as phones and satellite navigation systems; SYNC with voice control and AppLink enables drivers to run apps, play music and make phone calls while keeping both hands on the steering-wheel and eyes on the road.
Odell said: “The Ka Concept builds on Ford’s small-car expertise and success to offer the design and technology customers worldwide will be looking for through coming years.
"Buyers increasingly expect to transfer seamlessly their mobile devices from home to car to work and the Ka Concept shows how technology enabling them to do just that will be extended to an attainable small car.”
A production version of the Ka Concept will reach European showrooms in a couple of years.
