First look! The next Mini Clubman

BERLIN, Germany -  Mini unveiled a new product and brand strategy at the Mini Clubman world premiere on Thursday (June 25) in Berlin.

Design, authenticity and long-term value define the new brand image, which will initially be seen in a newly-designed logo, new font and new visuals.

In January 2015, Wheels24 published spy shots of the Clubman and now it's officially made its world debut at a glittering event in Berlin..

GALLERY: 2016 Mini Clubman

There is no word on engine choices as yet, but the new generation of turbocharged units in the Cooper and Cooper S should do duty in the new Clubman.

Expect all the interesting bits from the 2015 Mini Cooper/Cooper S hatch. 

Sebastian Mackensen, head of Mini, spoke about the direction for the Clubman:"Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion.

We want to continue the Mini success story and have refined our brand strategy and refreshed the brand’s visual identity – starting with the campaign for the new Mini Clubman. We aim to make more people avid MINI fans – with a new brand identity and new offerings in the future."

Watch a video showcasing the innovative design of the Clubman:

With the new MINI Clubman, a range of intuitive design features make even more possible for you to #GoWithYourGut. pic.twitter.com/PnCRGzYbTy

— MINI (@MINI) June 25, 2015

6 DOORS ANYONE? The new Mini Clubman has been shown at a world launch in Berlin, the automaker says it's the most practical model in the range. Image: Mini