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2014-06-27 11:53

BACK-END BUILDING: The new Detroit Electric sales/marketing headquarters building in Houten, The Netherlands - but the real work will be done in the UK. Image: Detroit Electric

  •  SP:01 electric sports car fourth quarter
  •  'Class-leading power train tech
  •  First of high-performance family
  •  Assembly planned for England
LONDON, England - Detroit Electric, one of the most prolific early-20th Century manufacturers of battery cars, is back with an all-new battery sports car, a new factory in the UK and a very experienced team which,  it says, "will develop a range of high-performance, pure EV's".

The brand claims its first product, a light, limited-edition, SP:01 sports car, "will be the world’s fastest production battery vehicle" when it goes on sale in Europe and Asia towards the end of 2014 - and shortly afterwards in the US.

Detroit Electric, based in Leamington Spa in England, has secured additional investment since first showing of the SP:01 early in 2014. The car has since undergone further development to enhance its aerodynamic performance and improve comfort and quality.


The final product, ED says, "will be revealed in weeks" and "set standards for performance and handling in the EV segment". Top speed is punted as 250km/h and 0-100km/h as 3.7sec but the news release didn't list cruising speed or battery range.

The cars will be assembled in a factory in Leamington Spa (see image above) which will progressively increase staff levels to 80 by the end of the first quarter of 2015. Sales will be managed from Houten in the Netherlands but global HQ is on the 18th floor of the iconic Fisher Building in central Detroit, Michigan.

Albert Lam, chairman and CEO of Detroit Electric, said: “DDetroit was our preferred initial assembly location but the regulatory process took longer then expected; assembly in Europe means we can bring the vehicle to market globally and meet our timing plans."

The SP:01 will, the company says, start a diverse family of all-electric production cars, including an electric 2+2 supercar and a sedan engineered, developed and assembled at  a planned factory in Michigan.


Early in the 20th Century Detroit Electric led the fledgling electric car market. By 1912, there were a number of American battery-car builiders but Detroit Electric was market leader and top seller - about 13 000 cars. Notable customers included Thomas Edison, Mamie Eisenhower, John Rockerfeller jnr and Henry Ford's wife Clara.

The brand was revived in 2008 by Lam, former Group CEO of the Lotus Engineering Group and executive director of Lotus Cars of England, with a vision to produce an electric vehicle that seamlessly integrated refined aesthetics, innovative technology and superior handling and performance - Newspress
Read more on:    detroit  |  netherlands

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