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Fashionista pens charity Paceman

2013-03-26 08:38

In 2013, Mini will once again be supporting one of the biggest AIDS charity events worldwide, held annually to promote this cause. The Life Ball combines the tradition of the Viennese ball, an opening ceremony and a strong demonstration of social commitment.

The automaker regularly donates a specially designed vehicle for auction at the event, the proceeds of which go to projects dedicated to fighting and preventing HIV and AIDS. Over the past years, a total of more than the equivalent of about R5.9-million has been raised.

FAMOUS DESIGNER

It is tradition for this special car to be given a creative makeover by an internationally renowned designer who also stages the Life Ball Fashion Show.

In 2013, world famous international fashion designer Roberto Cavalli, will be designing a Paceman and giving it his own creative signature. His unconventional fashion style complements the automaker perfectly reflecting both its traditional values and modern diversity.

Cavalli said: “Designing the Mini was a very fun, exciting and stimulating experience. I had to create a car which not only respected and conveyed my fashion, but also my lifestyle: an unusual challenge, but surely a fascinating one.”

Since 1993 Life Ball has participated and taken part in the battle against HIV and AIDS, attracting thousands of committed visitors every year to the Rathausplatz, the large square in front of Vienna’s City Hall. Based on this year’s motto “1001 Nights”, the Red Ribbon stage will display a oriental-style show with fairytale costumes lined up for the spectators.

The automaker has been a partner of Life Ball since 2001. Over the years it has managed to persuade many famous style icons to design the one-of-a-kind Mini’s, among them Donatella Versace, Renzo Rosso, Angela Missoni and Diane von Furstenberg.