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Cayenne SA gets Buell Racing franchise

2014-07-04 11:31

SA-BOUND: The Cayenne Group has announced the Eric Buell Racing brand has been signed to arrive in South Africa later in 2014. Image: EBR

Another exotic brand has been announced for the Cayenne Group with an official deal landed for the Eric Buell Racing brand to arrive in South Africa.

The EBR brand adds to the Cayenne Groups range of unique and exotic motorcycles.

Cayenne Group dealer principal Craig Langton said: “The EBR brand, or Buell, is well-known to motorcyclists in South Africa and was marketed by Harley Davidson in SA some time ago and owned by them internationally when they bought the business years ago.


"Eric Buell parted company with Harley Davidson to form EBR. The latest EBR 1190 SX, badged ''Superfighter', will arrive here in SA. It’s said to be the ultimate sports motorcycle.

“Added to the purchase of an EBR unit customers will get a ‘service for life’ plan and will be illegible for our new exclusive financial package that includes a residual - the first ever in the two wheel industry - with a no-deposit guarantee, a guaranteed buy back, plus free licence and registration.“

Sharing the 1190 RX's V-Twin engine rated at 138kW crankshaft power and more than 136Nm of torque, the new SX delivers the highest performance available in the street fighter category.

EBR founder and chief technical officer Erik Buell is no stranger to street fighter-style sport bikes, having defined the category with the introduction of the S1 Lightning in 1995.

Buell said: "The street fighter classification, which was so revolutionary when we first came to market, is now being used for all sorts of motorcycles, including some thinly-disguised standard bikes that have de-tuned or obsolete power trains.

"So, perhaps the appropriate new name for a bike like the 1190 SX is, 'Superfighter'."


Buell explained that many of the components are carried over from the RX superbike which makes the the 1190 SX a genuine high-performance motorcycle with a racing heritage.

“It features an athletic upright riding position and wider handlebars for nimble handling, and minimalist bodywork for lower weight, the 1190 SX is equally at home carving mountain passes on the open road or taking on the concrete jungle of the city."

As with all EBR sport bikes, says the Cayenne Group, the SX features many Buell signature innovations to optimise handling and performance, such as fuel in the frame for lower weight and centralised mass, hubless wheels and perimeter brake rotors for lower unsprung weight, and EBR's proprietary controlled swirl induction, which improves power and fuel economy, while lowering exhaust emissions.

The SX will be launched in Europe in October 2014 and will be available in a variety of colours, but South Africa “could well have this motorcycle long before that. No retail prices have been announced as the Cayenne Group is still doing the numbers.
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