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Peugeot's radical 308 R concept

2013-08-27 14:59

HEADED FOR FRANKFURT: Peugeot's 308 R concept will make its debut at the 2013 Frankfurt International Motor Show. Image: Peugeot

Following the announcement of its SA-bound RCZ R, Peugeot has revealed its next R-badged beast - its 201kW 308 R concept!

Earlier in 2013, Wheels24 reported that Peugeot’s RCZ-R will make its debut at the 2013 Johannesburg International Motor Show to go on sale in South Africa in 2014.In August 2013, the automaker announced its 308 hatchback will receive R-Badge treatment complete with new bodykit and two-tone paint job.

Gallery: Peugeot 308 R concept

Powering the new model is the same engine that powers the RCZ R, a four-cylinder 1.6 petrol capable 201kW at 6000rpm and 330Nm from 1900 - 5500rpm. Power is deployed to the front wheels through a six-speed manual. Fuel consumption is rated at a claimed 6.3-litres/100km and emissions are 145g/km.


Peugeot has upgraded the brakes of its 308 R to 380mm discs up front and 330mm at the rear. The 308 R sports 19” alloys on 235/35 R19 tyres.  Each wheel has the automaker’s Lion badge finished in chrome.

Peugeot’s director general of automobiles, Maxime Picat, said: “The new Peugeot 308, with its pure and sleek style, is a hatchback which carries the Marque’s upmarket ambitions. The 308 R Concept radicalises this boldness and enriches the expertise of Peugeot Sport to obtain extreme sensations.” 

Lower (26mm) and wider (30mm) than the standard 308, the majority of the bodywork is unique to the sportier R-badged hatchback, including carbon-fibred doors, side sills, hood and bumpers.


Inside, drivers will be treated to Peugeot’s i-Cockpit which according to the automaker “promises a new kind of sensation.”

Peugeot 308 project manager, Vincent Devos, said: “The Peugeot i-Cockpit is a major innovation for the driver, who is more at one in the car. In an ultra-sporty vehicle, this is a distinct advantage.”

Stay with Wheels24 for the 2013 Frankfurt Motor Show.
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