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The annual trade fair in Friedrichshafen, Germany brings together companies and individuals who pimp their rides or those of others. They come to show off their vehicles and discover the latest trends.
Motoring and football has never had anything in common other than the most famous footballers seen driving some of the most expensive and exotic machines.
Formula 1 'World Cup'
With World Cup fever in full swing and Formula 1 races on the go as well, imagine if you could combine the two - an F1 car with national flag livery.
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The man behind this visual wizardry is Tim Holmes and his work is endorsed by DriveTribe, the social media website founded by former Top Gear trio Jeremy Clarkson, Richard Hammond and James May.
Some of the designs are not bad at all and will look very much at home on a Ferrari or Mercedes.