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8 fast cats score trophies at #JaguarSHC

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Stationery brand opposes new F1 logo

2018-06-13 09:27

Image: iStock

Liberty Media is still racing into trademark trouble over Formula One 's new logo.

In January, F1 business journalist Christian Sylt revealed that the new logo "bears a striking resemblance" to an existing 'F' logo already registered by the stationery company 3M for a range of compression tights.

'Likelihood of confusion'

"We are looking into this matter further," a 3M spokesman said then.

READ: Trademark trouble over F1's new logo

Still in the Daily Telegraph, Sylt is now reporting that 3M has lodged opposition to F1's logo trademark application, based on the "likelihood of confusion" with the tights brand.

Official opposition was lodged on May 22, and Sylt said Europe's intellectual property office normally takes up to four months to rule.

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