Liberty wants Alonso to be F1 'ambassador'

Formula 1 commercial boss Sean Bratches wants Fernando Alonso to remain in the sport as an ambassador.

The two-time champion is quitting at the end of the year, declaring that "When the talking is more about politics and bad radio messages, I think there are other things that give me more action and happiness".

'I hope we can keep Alonso'

Alonso is tipped to switch full-time to Indycar. Bratches, Liberty Media's F1 commercial chief, said he is disappointed.

READ: Fernando Alonso - F1 master moves on, his legacy assured

"I hope that we can keep him as an ambassador so that he can help to bring this great sport forward.

I had hoped he would be here for ten years more. He's a hero and a legend and he's meant so much to the sport," he is quoted by the Dutch newspaper De Telegraaf.

Bratches said Alonso has a point about how predictable F1 has become.

"Alonso is right. But there is certainly a chance now to make the sport less predictable and we are going to work on that," he said.