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2017-11-30 09:10

Janine Van der Post

Image: AFP

Cape Town - Top F1 drivers have reacted coolly to the unveiling of the sport's new logo, and Wheels24 readers don't like either!

Earlier in November, Wheels24 reported that the full "F1 rebranding" won't be completed until the start of the 2018 season.

However, the world got a sneak peek at the new logo at the podium of the 2017 finale in Abu Dhabi.

F1 commercial boss Sean Bratches is quoted by La Gazzetta dello Sport: "We wanted to present it now in order to help our partners look into how they will use it." 

Iconic logo

 Sebastian Vettel, referring to the iconic 'flying 1' logo that was introduced in the Bernie Ecclestone era in 1993, said: "I liked the old one better."

Liberty Media's new F1 trademark is a stylised F and 1, similar to the red ESPN logo.

What do you think of the new F1 logo? Email us

Read more on:    f1  |  motorsport

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