--
 
60 years of screen legends: Top 5 iconic cars in films

From the time-travelling Delorean to the “Love Bug” VW Beetle, cars have played many iconic movie roles. Watch as some of the greatest car icons in films come to life.

What to do if you're pulled over in a foreign country

Nothing ruins a leisurely holiday like an unpleasant run-in with the law. Here's what to do when you get pulled over in a foreign country.

Heineken enters F1 with multi-year sponsorship

2016-06-10 08:53

NEW DEAL SIGNED: Heineken signed a multi-year contract to be the major sponsor for the Italian GP from 2017 onward. Image: AP / Srdjan Suki

Montreal - Dutch beer giant Heineken confirmed it is to enter Formula 1 with a multi-year sponsorship deal for trackside advertising and title sponsorship of the 2016 Italian Grand Prix.

The deal between Heineken and F1 Management was announced at an event in the paddock ahead of the 2016 Canadian Grand Prix.

F1 commercial ringmaster Bernie Ecclestone said: "Heineken is a premium international brand with a super reputation for first class marketing. I am very pleased to welcome them to the F1 family - and look forward to the scale and quality of their activation at, and away from, F1 events.

"We are both in the innovation and enjoyment business and I hope that this is the start of a long and special relationship."

'If you drive, never drink'

Heineken plans to use its F1 sponsorship to promote its campaign for responsible drinking which says 'If you Drive, never Drink.'

The deal is understood to have options that may extend until the end of 2023 and may be worth up to $250 million in that time.

READ: The R682-million racer: F1's highest-paid driver revealed

Paddock sources said that the deal gives Heineken title sponsorship of three races each season from 2017 and track branding at six other events.

NEXT ON WHEELS24X
Read more on:    heineken  |  canada  |  racing  |  motorsport  |  formula 1

There are new stories on the homepage. Click here to see them.