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Formula 1 is in talks with six local governments in China this week about holding a second grand prix in the country, a senior F1 official told AFP, with a Beijing road race said to have been floated.
A second grand prix -- most likely on the streets -- to go with the existing one on the $450-million Shanghai International Circuit would make China the only country to have two races.
F1's landmark 1000th race took place in Shanghai on Sunday, underlining China's growing role as the sport's US-based owner looks to Asian markets.
A source with knowledge of the matter told AFP that a race on the streets of the Chinese capital Beijing has been raised as one idea.
Sean Bratches, F1's managing director of commercial operations, did not confirm or deny the road-race plan for Beijing when approached by AFP.
"In terms of interest, we would be highly interested in a street race," he said.
"It would be a nice juxtaposition to the purpose-built, extraordinary facility that we have here," Bratches told AFP in Shanghai.
"Our intent is to bring our show to the people."
Bratches said F1 chiefs are this week visiting six potential host cities in China.
"There's meetings set up in each with government officials to talk about identifying a second city to host a grand prix," Bratches said.
"We think there's an opportunity to grow from that perspective."
Liberty Media, which took over F1 in early 2017 in a multibillion-dollar deal, is also eyeing a second race in the United States.
F1 bosses are determined to have more street races on the calendar, believing that is the best way to attract new fans.
Next year, the bustling Vietnamese capital Hanoi will host an F1 road race, while on Saturday crowds watched China's Zhou Guanyu drive a F1 car in central Shanghai.
"If you want to elevate the brand to the casual fan and the non-fan to move them up the ladder to become avids, you're going to need to... demonstrate and show to them what this sport is about," Bratches said.
The shift to China, the world's most populous country and home to a growing number of motorsport fans, has angered some traditionalists.
There was talk of moving the milestone 1000th race to Silverstone, in England, the unofficial home of F1 and which staged the first race back in 1950.
But staging it in Shanghai was apt, said Bratches, who says it will not be long until there is a Chinese driver and team in the sport.
"It did not take us long to land on Shanghai (for the 1000th race)," he said.
"We have no regrets about it and we'd make the same decision (again).