LONDON, England - Fernando Alonso will be missing from Sunday's Australian season-opener but the Spaniard remains Formula 1's most marketable driver, says a survey.
Germany-based analysts Repucom said the double F1 champion, who left Ferrari for McLaren at the end of 2014, had retained top position in its ranking based on domestic perception.
"More than 98% of people in Spain know of Alonso and 88% of them say they see him as an effective brand endorser. A total of 83% say they trust the two-time champion," the report said.