Sao Paulo, Brazil - When Lewis Hamilton won the 2015 United States Grand Prix last month to secure his third Formula 1 title, most Brazilians heard about it for only 15 seconds during a soccer match on Brazil's leading broadcaster.
Globo shunned the race on its cable channel, reflecting F1's sinking popularity in a country that was once a hotbed.
No top Brazilian drivers
The Brazilian GP on Sunday (November 15) puts the decline into focus.
Brazil no longer has a F1 star to match the likes of three-time champions Ayrton Senna or Nelson Piquet. Senna was Brazil's last champion, 24 years.
Its best active driver is Felipe Massa, who hasn't won a race in seven years. And no young drivers appear to be in the pipeline.
Cool photograph of the track posted by F1.com: